Head of Marketing

Mason & Co; Petaling Jaya; On-site; MYR 250,000 - 300,000; Full time

Job summary

A leading provider of flexible workspace solutions in Malaysia seeks a marketing leader to oversee the full marketing function. This strategic role involves developing marketing initiatives, leading a multidisciplinary team, and driving growth in brand visibility. The ideal candidate should have over 5 years of experience in growth marketing and a bachelor’s degree in a relevant field. Competitive remuneration of up to RM 9,000 is offered.

Benefits

Leadership opportunity

Competitive remuneration and benefits

Significant influence on business growth

Qualifications

• 5+ years of experience in growth marketing, product marketing, or digital-led marketing roles.
• Experience in real estate, coworking, SaaS, or fast-paced start-up environments is an advantage.
• Strong understanding of both online and offline marketing.

Responsibilities

• Develop full-funnel marketing strategies to broaden reach and drive customer acquisition.
• Refine brand messaging and positioning for new launches.
• Conduct market and competitor analysis to identify opportunities.

Skills

Growth marketing

Branding

Digital marketing

Data analysis

Communication skills

Education

Bachelor’s degree in Marketing, Business, Communications, or relevant field

Job description

About the company

This employer is a fast-growing provider of flexible workspace solutions, offering modern work environments for companies of all sizes. Well-established across Malaysia’s commercial hubs, they are known for delivering community-focused spaces and innovative workplace experiences. As part of their expansion plans, they are seeking a marketing leader to drive brand growth and elevate their market presence.

About the job

This is a strategic role within the commercial team, where you will oversee the full marketing function and drive growth initiatives that strengthen brand visibility, attract new customers, and enhance product-market fit. You will lead a multidisciplinary team and work closely with commercial and operations leaders to execute high-impact strategies across both digital and offline channels.

Job Responsibilities

• Develop full-funnel marketing strategies that broaden reach, increase lead generation, and drive customer acquisition
• Refine brand messaging, positioning, and go-to-market strategies for new launches or service enhancements
• Conduct market and competitor analysis to identify opportunities, new segments, and evolving customer needs
• Optimise digital channels including SEO, SEM, paid campaigns, email marketing, and social media for maximum ROI
• Use analytics, A/B testing, and marketing automation tools to refine campaigns and improve conversion performance
• Collaborate with sales and operations teams to align marketing plans with commercial objectives and customer experience
• Gather customer insights and feedback to guide product improvements and evaluate new solution ideas
• Lead cross-functional initiatives to improve customer engagement and strengthen loyalty.
• Prepare data-driven reports and dashboards for senior management, ensuring transparency in performance and strategy
• Build partnerships with external communities, business networks, and ecosystem players to support demand generation
• Stay updated with industry trends, digital tools, and new marketing technologies relevant to the workspace sector

Job Requirements

• Bachelor’s degree in Marketing, Business, Communications, or relevant field
• 5+ years of experience in growth marketing, product marketing, or digital-led marketing roles
• Experience in real estate, coworking, SaaS, or fast-paced start-up environments is an advantage
• Demonstrated track record in customer acquisition, conversion optimisation, and data-driven campaign management
• Strong understanding of both online and offline marketing, including branding, A&P planning, forecasting, and campaign management
• Creative, analytical, and adaptable; comfortable exploring new channels and testing innovative growth ideas
• Excellent communication and storytelling skills, with the ability to craft compelling brand narratives

What’s on offer

• A leadership opportunity to shape marketing strategy in a fast-growing industry with strong demand momentum
• Competitive remuneration and benefits (basic salary up to RM 9,000)
• High-impact role with significant influence on business growth, brand expansion, and new market development