Head of Marketing

Private Advertiser; Kuala Lumpur; On-site; MYR 250,000 - 300,000; Full time

Job summary

A leading marketing firm in Kuala Lumpur is seeking a Head of Marketing to lead strategy development and brand building. The ideal candidate will have over 10 years of experience, particularly in FMCG, with a strong focus on personal care and household products. Responsibilities include managing budgets, performance metrics, and building a high-performing team. Competitive salary and growth opportunities are available.

Qualifications

• Minimum 10 years of marketing experience in FMCG.
• At least 5 years in leadership roles focused on personal care and/or household products.
• Strong understanding of retail dynamics and shopper behavior.

Responsibilities

• Develop integrated marketing strategies.
• Manage product pricing and brand positioning.
• Build and mentor a high-performing marketing team.

Skills

Marketing strategy development

Brand building

Digital marketing expertise

Leadership skills

Performance metrics analysis

Education

Bachelor’s or Master’s degree in Marketing, Business, or related field

Job description

Overview

• Participate in the formulation of long term portfolio strategies to maximize shareholders value.
• Develop and implement integrated marketing strategies with effective consumer centric marketing mix for the portfolio.
• Lead brand building, impactful innovation based on solid consumers and market insights.
• Collaborate closely with R&D, sales, supply chain and finance to ensure an effective and efficient ‘Idea to Launch’ process.
• Manage product pricing and brand essence and positioning in line with overall portfolio strategies.
• Optimize effectiveness of consumer engagement and communication, leveraging evolving AI and the digital marketing ecosystem, including SEO, SEM, email marketing, social media, and performance marketing.
• Manage trade marketing activities in collaboration with the Channel teams.
• Manage marketing budgets, performance metrics, and ROI across campaigns and channels.
• Build and mentor a high-performing marketing team with expertise in brand, trade, and digital marketing.
• Cultivate strong relationships with creative agencies, media partners, and retail stakeholders.

Qualifications

• Bachelor’s or Master’s degree in Marketing, Business, or related field.
• Minimum 10 years of marketing experience in FMCG, with at least 5 years in leadership roles focused on personal care and/or household products.
• Proven track record in brand building, product innovation, and consumer engagement.
• Strong understanding of retail dynamics, shopper behavior, and category management.
• Expertise in digital marketing, performance analytics, and omnichannel strategies.
• Excellent leadership, communication, and stakeholder management skills.

Preferred Attributes

• Strategic thinker with a consumer-first mindset.
• Agile and adaptable in a rapidly evolving market.
• Commercially savvy with strong analytical capabilities.
• Passionate about sustainability, wellness, and innovation in personal care and household categories.

Unlock job insights

Salary match, Number of applicants, Skills match

Your application will include the following questions:

• Which of the following statements best describes your right to work in Malaysia?
• What''s your expected monthly basic salary?
• How many years'' experience do you have as a Head of Marketing?
• How many years'' experience do you have as a manager / team lead?

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