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A leading telecommunications provider in Kuala Lumpur seeks a Head of Research & Insights to design data-driven strategies and communicate findings that enhance customer-centric value creation. The ideal candidate will have over 10 years of marketing research experience, a relevant degree, and exceptional communication skills. This role requires managing budgets and stakeholder relationships while modernizing data management practices.
Designs, collects, connects and reveals intriguing insights that the entire Maxis organization can act on to live up to its customer‑centric value creation goals.
Designing the approach
Understanding the Enterprise Business, Consumer Business and other support divisions (Sales & Service, Marketing, Brand, Technology etc.) to form sharp, synergistic and efficient requirements based on hypotheses.
Co‑developing insights ambitions, formulating the research strategy, building frameworks to automate where necessary, and planning project deliveries.
Align stakeholders’ commitment towards mutually beneficial outcomes.
The boring stuff: managing budgets, nurturing external partner relationships, powerful brief writing, familiarity with CX/go‑to‑market needs, concept tests, brand tracking, NPS, qualitative and quantitative methods.
Managing the information
Awareness, familiarity and proficiency in dealing with various forms and formats of data to organize, consume and analyze.
Modernizing how data depositories are managed to enable analysis, categorizing, application and utilization by various user tiers.
Fan of, and user of automation (as a technology and as a process) for high‑recurrence tasks or requests.
Develop invested & bespoke studies that are actionable, and which data is malleable for enrichment, expansion, or re‑application when opportunity arises.
The boring stuff: evangelizing the utility of information technology, guardian of data inventory across digital and non‑digital, regular reporting on brand equity and marketing campaign feedback, ensuring data integrity/accuracy/reliability.
Willingness to dive deep, wade into murky complexity to deliver the sharpest, truest revelations that separate correlation and causation.
Strong sense of the interconnect between customer behaviour and business behaviour to ensure insights are actionable.
Able to take macro views to keep building insights and layering them upon one another to form long‑term directions for incremental value creation over time.
Ability to communicate findings to inspire action and further curiosity.
Institutionalize perpetual learning after recommendations.
The boring stuff: goal setting/tracking, people management, stakeholder relationships, presentation skills, data‑storytelling, being multilingual is an advantage.
Perks and benefits: Medical Education support, Loans, Dental, Phone Bill Allowance, Mobile Phone Subsidy, Additi.
Maxis values diverse voices & people. We hire and reward our employees based on capability & performance — regardless of ethnicity, gender, age, education, religion, nationality or physical ability.