Head of Foods Marketing & Growth

Unilever Brazil; Kuala Lumpur; On-site; MYR 250,000 - 300,000; Full time

Job summary

A multinational consumer goods company is seeking a Head of Category for Marketing in Foods, based in Kuala Lumpur. This leadership role involves crafting a comprehensive marketing strategy for iconic brands like Knorr and Lady’s Choice, focusing on driving growth through consumer insights and innovation. Candidates should have over 8 years in brand management in an FMCG context, with leadership experience. The position emphasizes the development of a high-performing team and requires a proven track record in digital marketing and strategic brand planning.

Qualifications

• Minimum of 8 years of experience in brand management/marketing, which includes category management experience in FMCG.
• Proven experience in developing and implementing effective and integrated brand plans.
• Experience in Foods Category is preferred.

Responsibilities

• Create a clear and ambitious growth vision and strategy for the portfolio of brands.
• Lead the Marketing Plan including the full 6 P’s.
• Oversee brand portfolio P&L ensuring investment in key growth drivers.
• Build and drive Digital Marketing for best-in-class performance.
• Inspire and develop a high-performing team of Brand Managers.

Skills

Brand management

Marketing strategy development

Digital marketing

Consumer insight

Leadership

Education

Bachelor’s Degree in any discipline

Job description

A multinational consumer goods company is seeking a Head of Category for Marketing in Foods, based in Kuala Lumpur. This leadership role involves crafting a comprehensive marketing strategy for iconic brands like Knorr and Lady’s Choice, focusing on driving growth through consumer insights and innovation. Candidates should have over 8 years in brand management in an FMCG context, with leadership experience. The position emphasizes the development of a high-performing team and requires a proven track record in digital marketing and strategic brand planning.