Head of Enterprise Business & Innoco Marcomm

CelcomDigi; Selangor; On-site; MYR 180,000 - 240,000; Full time

Job summary

A leading telecommunications provider in Malaysia is seeking an experienced Head of Enterprise Business & Innoco Marcomm to develop and execute comprehensive marketing strategies. This role involves engaging with enterprise clients and shaping the narrative around innovative tech solutions while driving growth and transformation in the market. The ideal candidate will have 12+ years of experience and a track record of success in B2B marketing, particularly in the telecommunications sector.

Qualifications

• 12+ years of experience in Marketing Communications, preferably in telecommunications or TechCo-related industries.
• Proven expertise in B2B marketing for SMEs and large enterprises.
• Demonstrated success in launching TechCo/5G-enabled solutions.

Responsibilities

• Develop and execute Marcomm strategies for SMEs and large enterprises.
• Partner with leaders to drive customer acquisition and retention.
• Lead and grow the Enterprise Marcomm team.

Skills

Intrapreneurial Mindset

Strategic Thinking

Commercial Acumen

Leadership & Influence

Tech Fluency

Education

Bachelor’s or Master’s degree in Marketing, Communications, Business, or related field

Job description

Head of Enterprise Business & Innoco Marcomm

We are seeking an experienced and visionary Head of Enterprise Business & Innoco Marcomm with deep expertise in the telecommunications industry and a strong specialization in Enterprise Business Solutions and tech solutions.

The ideal candidate brings not only proven industry expertise but also an intrapreneurial mindset, a builder and innovator who thrives on creating new growth opportunities, driving transformation, and ensuring our enterprise business is positioned as a market leader in next-generation solutions.

Responsibilities

• Develop and execute end-to-end Marcomm strategies to position the company as the partner of choice for SMEs, large enterprises, and TechCo innovation.
• Craft differentiated messaging frameworks for enterprise verticals (e.g., manufacturing, logistics, healthcare, finance, government).
• Shape and champion the TechCo narrative around 5G-enabled solutions, IoT, AI, and digital transformation use cases.
• Fairly well versed with government stakeholders and digital nation building initiatives

Enterprise & Innoco Business Growth Enablement

• Partner with Enterprise Business & Innoco Unit leaders to drive customer acquisition, engagement, and retention.
• Design integrated campaigns that highlight ROI-driven solutions for SMEs, corporate accounts, and large enterprise clients.
• Develop thought leadership content, whitepapers, case studies, and industry reports to strengthen credibility and influence.

Brand & Communications Excellence

• Lead the Enterprise Marcomm team in planning and executing multi-channel campaigns (digital, PR, events, B2B activations).
• Manage and grow executive visibility programs (CEO/CTO profiling, keynote opportunities, LinkedIn leadership presence).
• Build ecosystem partnerships with industry associations, trade bodies, and technology alliances to amplify messaging

Innovation & Intrapreneurship

• Identify new market opportunities and develop innovative marketing approaches to support TechCo ventures and 5G commercialization.
• Introduce new Marcomm models, pilot test campaigns, and scale successful initiatives for market leadership.
• Foster a start-up mindset within the team, encouraging experimentation, agility, and bold thinking.

Stakeholder & Cross-functional Collaboration

• Partner closely with Sales, Product, Enterprise Solutions, Technology & Innovation teams to ensure aligned storytelling and go-to-market strategies.
• Act as the voice of the enterprise customer within marketing, ensuring campaigns are insight-driven and customer-centric.
• Provide marketing performance dashboards and actionable insights to leadership.

Requirements

• Bachelor’s or Master’s degree in Marketing, Communications, Business, or related field.
• 12+ years of experience in Marketing Communications, with a strong background in telecommunications, enterprise ICT solutions, or TechCo-related industries.
• Proven expertise in B2B marketing for SMEs, large enterprises, and government/industry verticals.
• Demonstrated success in launching and scaling TechCo/5G-enabled solutions in the market.
• Strong leadership skills with the ability to inspire, mentor, and build high-performing teams.
• Experience managing multi-million-dollar marketing budgets with a strong ROI focus.
• Excellent communication, storytelling, and executive presentation skills.
• Strong network across media, industry associations, and enterprise ecosystems.

Key Competencies

• Intrapreneurial Mindset: Innovative, agile, and growth-oriented.
• Strategic Thinking: Ability to connect enterprise customer needs with market opportunities.
• Commercial Acumen: Deep understanding of enterprise buying cycles, B2B sales enablement, and solution marketing.
• Leadership & Influence: Ability to align stakeholders across marketing, sales, product, and C-suite.
• Tech. Fluency: Knowledge of 5G, IoT, Cloud, Cybersecurity, and AI-powered enterprise solutions.

CelcomDigi is an equal opportunity employer, and committed to promote employment practices that are transparent, objective and fair.