Head of Business Development and Marketing

IIUM Educare Sdn Bhd; Kuala Lumpur; On-site; MYR 250,000 - 300,000; Full time

Job summary

A leading educational institution in Kuala Lumpur is seeking a Head of Business Development and Marketing to drive growth through strategic planning and marketing initiatives. The ideal candidate will have 8-10 years of relevant experience and strong leadership skills. Significant duties include managing client relationships and overseeing corporate communications. This role is critical for enhancing business development and marketing effectiveness.

Qualifications

• Minimum 8–10 years of relevant experience.
• Strong leadership and strategic capability.
• Proven track record in business development and marketing.

Responsibilities

• Drive business growth through strategic planning.
• Lead marketing initiatives including advertising and campaigns.
• Maintain strong relationships with clients and stakeholders.

Skills

Leadership

Strategic planning

Digital marketing

Communication

Analytical skills

Project management

Education

Bachelor’s degree in Business, Marketing, or Communications

Job description

Head of Business Development and Marketing

Drive business growth through strategic planning, market research, and competitive analysis.

Lead marketing initiatives including advertising, campaigns, digital marketing, events, and brand management.

Build and maintain strong relationships with clients, partners, and stakeholders.

Oversee corporate communications, PR activities, and development of marketing materials.

Manage franchising operations, monitor franchisee compliance, and support performance improvement.

Prepare and manage the business development and marketing budget.

Supervise CRM updates, customer enquiries, and departmental administrative functions.

Requirements

Bachelor’s degree in Business, Marketing, Communications, or related field (Master’s is an advantage).

Minimum 8–10 years of relevant experience with strong leadership and strategic capability.

Proven track record in business development, marketing management, and stakeholder engagement.

Strong analytical, communication, and project management skills.

Experience in franchise management and digital marketing is an added advantage.

Unlock job insights

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Your application will include the following questions:

• Which of the following statements best describes your right to work in Malaysia?
• What's your expected monthly basic salary?
• Which of the following types of qualifications do you have?
• How many years' experience do you have as a Head of Marketing and Business Development?
• How would you rate your English language skills?
• Are you willing to undergo a pre-employment background check?
• How much notice are you required to give your current employer?