Head of Business Development

Private Advertiser; Kuala Lumpur; On-site; MYR 120,000 - 180,000; Full time

Job summary

A leading company in market expansion is seeking a Head of Business Development based in Kuala Lumpur, Malaysia. You will define long-term strategies, lead high-value negotiations, and manage stakeholder relationships. The ideal candidate has a Bachelor’s degree and extensive experience in business development in retail or F&B sectors, along with a proven track record in senior leadership roles. This is an opportunity to drive revenue and expand market presence while leading a high-performing team.

Qualifications

• At least 12-15 years of experience in Business Development, Marketing, or Commercial roles.
• Minimum of 5-7 years in a senior leadership position.
• Proven experience in F&B, Retail, or FMCG sectors.

Responsibilities

• Define and lead long-term business development strategies.
• Evaluate and approve business cases for new market entry.
• Build relationships with landlords and strategic partners.

Skills

Business Development

Marketing Strategy

Commercial Negotiations

Stakeholder Management

Performance Management

Education

Bachelor’s Degree in Business Administration

Master’s Degree (MBA)

Job description

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Define and lead long-term business development and marketing strategies aligned with corporate vision and growth objectives.

Provide strategic input to executive leadership and board on expansion plans, investment decisions, and market opportunities.

Establish governance frameworks, policies, and KPIs to ensure disciplined execution and performance accountability.

Business Growth & Market Expansion

Own market expansion strategy including new market entry, portfolio growth, and optimisation of existing assets.

Evaluate and approve business cases, feasibility studies, and ROI models for new developments and strategic initiatives.

Lead high-value commercial negotiations with landlords, developers, and strategic partners.

Drive portfolio optimisation initiatives including restructuring, relocation, and exit strategies for underperforming assets.

Set overall brand vision and integrated marketing strategy to drive revenue, customer acquisition, and brand equity.

Oversee ATL, BTL, digital, experiential, and local store marketing strategies across markets.

Ensure marketing investments deliver measurable commercial outcomes through performance tracking and ROI optimisation.

Champion innovation in brand communication, customer engagement, and go-to-market strategies.

Regional & Cross-Market Leadership

Lead regional business development and marketing initiatives across KL City Center and Selangor.

Ensure brand consistency while adapting strategies to local market conditions and consumer behaviour.

Support market entry, organisational setup, and leadership capability development in new territories.

Stakeholder & Strategic Partnership Management

Build and manage senior-level relationships with landlords, developers, franchise partners, media owners, and key suppliers.

Identify, structure, and govern strategic partnerships, joint ventures, and co-branding opportunities.

Represent the company in high-level negotiations, industry engagements, and strategic forums.

Financial & Performance Management

Provide oversight on budgets, commercial terms, and marketing investments with strong cost and margin discipline.

Monitor portfolio performance, revenue trends, and marketing effectiveness against agreed KPIs.

Drive continuous improvement initiatives to enhance profitability and operational efficiency.

Lead, mentor, and develop senior managers and functional heads across business development and marketing.

Build high-performing, collaborative teams with clear succession planning and leadership pipelines.

Foster a culture of accountability, innovation, and commercial excellence.

Qualifications

Bachelor’s Degree in Business Administration, Marketing, Management, Economics, or a related discipline

Master’s Degree (MBA or equivalent) is highly preferred

Professional certifications in Strategy, Marketing, Commercial Management, or Leadership are an added advantage

Minimum 12–15 years of progressive experience in Business Development, Marketing, Commercial, or Growth roles

At least 5–7 years in a senior leadership role (Head / Director / Regional Lead level)

Strong background in F&B, Retail, FMCG, Hospitality, or Consumer Brands

Proven experience managing multi-brand and/or regional portfolios

Exposure to board-level reporting and executive stakeholder engagement

Unlock job insights

Salary match Number of applicants Skills match

Your application will include the following questions:

• How many years' experience do you have as a Head of Business Development?
• How many years of business development experience do you have?
• Do you have experience in a role which requires relationship management experience?
• How many years' experience do you have as a Business Expansion Manager?
• How many years' experience do you have as a Head of Portfolio Management?

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