Head of B2B Sales

COUP MARKETING ASIA PACIFIC SDN. BHD.; Kuala Lumpur; On-site; MYR 250,000 - 300,000; Full time

Job summary

A leading digital voucher service provider in Kuala Lumpur is seeking an experienced professional to develop and execute the B2B sales and partnership strategy. The role includes managing a corporate sales team, ensuring performance, and building long-term relationships with various corporate partners. Ideal candidates should have experience in B2B sales within the digital or mobile coupon space.

Responsibilities

• Develop and execute the B2B sales and partnership strategy.
• Lead and manage the corporate sales team, ensuring strong performance and revenue growth.
• Build long-term relationships with corporates, banks, telcos, FMCG, airlines, and government partners.
• Oversee merchant acquisition and engagement for the corporate voucher program.
• Design and implement incentive, loyalty, and employee gifting solutions tailored for business clients.
• Collaborate with the product and marketing teams to create customized digital voucher campaigns.
• Manage the B2B P&L, setting clear revenue and profitability targets.
• Identify and pursue regional partnership opportunities for co-marketing and white-label solutions.
• Represent the company in industry events, corporate briefings, and government collaborations.

Job description

Responsibilities

• Develop and execute the B2B sales and partnership strategy.
• Lead and manage the corporate sales team, ensuring strong performance and revenue growth.
• Build long-term relationships with corporates, banks, telcos, FMCG, airlines, and government partners.
• Oversee merchant acquisition and engagement for the corporate voucher program.
• Design and implement incentive, loyalty, and employee gifting solutions tailored for business clients.
• Collaborate with the product and marketing teams to create customized digital voucher campaigns.
• Manage the B2B P&L, setting clear revenue and profitability targets.
• Identify and pursue regional partnership opportunities for co-marketing and white-label solutions.
• Represent the company in industry events, corporate briefings, and government collaborations.

About the company

COOP Marketing Inc. and Coup Marketing Asia Pacific Sdn Bhd (CMAP) are described as the Korea No.1 "Digital Voucher/Mobile Coupon" service provider with over 10 years in the field. CMAP was established in Sept 2014 to introduce new digital voucher "All-In-One" services to Malaysia as well as the Asia Pacific region. COOP Marketing Inc. has 12 years of experience in the "Digital Voucher/Mobile Coupon" business and a professional technical & supporting team with more than 100 experienced staff. They created and developed their own digital voucher platform with IT support, and have business performances in Korea dating back to 2005. The group notes partnerships with over 130 brands and more than 70 selling channels, and has developed more than 2000 digital voucher/mobile coupon products.

Partnerships include brands such as Starbucks, Baskin Robbins, Dunkin Donuts, TGIF, Outback Steakhouse, and others.