Head, Marketing, Student Recruitment, Admissions and Communications

UNITALENT EMPLOYMENT AGENCY; Putrajaya; Vor Ort; MYR 360.000 - 520.000; Vollzeit

Zusammenfassung

UNIVERSITY in Malaysia seeks a Head of Marketing, Recruitment, Admissions and Communications (MRAC) who will lead the integrated student recruitment lifecycle, admissions, marketing and communications. This senior leader will drive strategy, revenue targets and market expansion while managing a diverse, 20+ person team.

The role requires strategic thinking, data-driven decisions and strong collaboration with executive leadership to deliver enrolment growth, enhanced brand reputation and

Qualifikationen

• Must have a Bachelor’s degree – Preferably in Marketing, Communications, Business Administration or relevant professional qualifications.
• Proven track record of delivering ambitious growth, enrolment or revenue targets.
• Experience leading and developing multidisciplinary teams in a higher education or large-organisation context.

Aufgaben

• Lead the development and execution of the university's student recruitment, enrolment and revenue growth strategy for Malaysia.
• Drive conversion and admissions performance across the student journey from enquiry to enrolment.
• Oversee marketing, brand management and digital communications to enhance reputation and market position.

Kenntnisse

Leadership experience

Budget management

Marketing strategy

Communication

Stakeholder management

Ausbildung

Bachelor’s degree in Marketing, Communications, Business Administration or relevant professional qualifications

Tools

CRM software

Marketing analytics

Jobbeschreibung

Jora Malaysia will close on 9th September 2026. Thank you for being with us, we are cheering you on as you continue your career journey.

Head, Marketing, Student Recruitment, Admissions and Communications

Contract

12d ago , from UNITALENT EMPLOYMENT AGENCY

Head, Marketing, Student Recruitment, Admissions & Communications

JOB SUMMARY

The Head of Marketing, Recruitment, Admissions and Communications (MRAC) is a senior member of the Executive Management Committee (EMC) and is responsible for leading the University's integrated student recruitment, admissions, marketing and communications functions in Malaysia.

The role carries primary accountability for the achievement of student recruitment and revenue targets for our school, ensuring sustainable growth in student enrolment, market share and institutional reputation. The postholder will develop and execute market-led strategies that drive demand, maximise conversion, deliver exceptional applicant experiences and support the University's long-term strategic objectives.

Leading a multidisciplinary team of more than 20 staff, the Head of MRAC will provide both strategic leadership and operational oversight across the full student recruitment lifecycle, encompassing market development, brand positioning, lead generation, admissions, conversion, enrolment and stakeholder engagement.

Working closely with the Deputy Chief Operating Officer, Executive Management Committee, Heads of School and global MRAC colleagues, the postholder will identify new growth opportunities, strengthen the University's position in key markets and ensure the effective deployment of resources to deliver ambitious recruitment and revenue objectives.

The role requires a commercially minded and results-oriented leader with the ability to combine strategic thinking, data-driven decision-making and operational excellence in a highly competitive higher education environment.

Key Duties & Responsibilities:

1. Strategic Leadership and Growth

• Lead the development and execution of the University's student recruitment, enrolment and revenue growth strategy for Malaysia.
• Deliver annual student recruitment and revenue targets through effective planning, execution and performance management.
• Contribute as a member of the EMC to the development and implementation of campus-wide strategic priorities.
• Identify emerging market opportunities, competitive threats and sector trends to inform strategic decision-making and business planning.

2. Recruitment and Admissions

• Provide executive leadership for all student recruitment and admissions activities, ensuring sustainable growth in enrolment across level of studies.
• Drive continuous improvement in conversion performance across the student journey from enquiry through enrolment.
• Develop and strengthen recruitment channels, including schools, colleges, agents, industry partners, sponsors, government stakeholders and digital platforms.
• Ensure admissions services operate efficiently and effectively, delivering an outstanding applicant experience and supporting enrolment objectives.

3. Marketing and Brand Management

• Lead the development and delivery of integrated marketing strategies and campaigns that enhance brand awareness, reputation and market positioning.
• Ensure that marketing investments are data-driven, measurable and aligned to recruitment and revenue objectives.
• Drive the adoption of digital marketing, CRM capabilities and marketing analytics to improve recruitment effectiveness and return on investment.

4. Communications and External Relations

• Lead all internal and external communications and public relations activities to strengthen the University's profile and reputation among key stakeholder groups.
• Build and maintain effective relationships with government agencies, regulators, industry leaders, professional bodies, media organisations and strategic partners.
• Oversee the planning and delivery of major institutional events, corporate engagements and VIP visits.

5. Leadership and Performance Management

• Lead, motivate and develop a multidisciplinary team of more than 20 staff across recruitment, admissions, marketing and communications functions.
• Foster a high-performance culture characterised by accountability, collaboration, innovation and continuous improvement.
• Establish clear performance measures, monitor outcomes and implement corrective actions where required to ensure targets are achieved.
• Manage departmental resources and budgets effectively to maximise impact, efficiency and return on investment.

JOB REQUIREMENTS

Education & Qualifications

• Must have a Bachelor’s degree – Preferably in Marketing, Communications, Business Administration or relevant professional qualifications.

Experiences

• Proven track record of delivering ambitious growth, enrolment, sales or revenue targets.
• Experience managing budgets and delivering measurable returns on investment.
• Experience leading and developing multidisciplinary teams. Demonstrated success in a similar leadership role within a student recruitment environment; candidates with comparable experience from other relevant industries will also be considered.
• Significant experience of developing marketing, sales and communications strategy within a global organisation.
• Significant experience of market research to inform strategy, leading to successful target achievement.
• Experience in managing press and PR
• Effective communicator across a wide variety of stakeholders.
• Strategic outlook and able to contribute to the delivery of the University Strategy, drawing upon and sharing knowledge gained through engagement and close relationships with colleagues to inform and influence decisions.
• Demonstrable and well developed inter-personal skills.
• Excellent written and verbal communication skills, at a professional level suitable for dealing with complex enquiries.
• Excellent organization and excellent organization and interpersonal skills, proven track record in building relationships with clients and supplies.
• Able to manage self and lead others, providing line management direction, support, mentoring and coaching.
• Be flexible, proactive, details oriented and motivated.
• Must be able to thrive in high pressure situations and with tight deadlines.
• Able to present a professional image with a broad range of people from applicants and their influencers to senior managers and stakeholders.