Growth Region RBUL One Grooming

Philips; Kuala Lumpur; Hybrid; MYR 100,000 - 140,000; Full time

Job summary

A global health technology leader is seeking an experienced marketing professional to develop and execute go-to-market strategies for their product portfolio in Kuala Lumpur. The ideal candidate will possess strong leadership, marketing experience, and a customer-first attitude. This role offers opportunities for professional growth in a hybrid working environment, combining office and remote work.

Benefits

Flexible work environment

Professional growth opportunities

Supportive working environment

Qualifications

• Breadth of experience, including marketing and commercial.
• Experience in leading marketing in complex organizations.
• Strong business acumen and drive for excellence in execution.

Responsibilities

• Develop and execute go-to-market approach for the assigned portfolio.
• Deliver 18 months S&OP planning in collaboration with S&OP Lead.
• Drive Marketing Engagement and Planning based on audience-specific insights.
• Implement portfolio management and flawless new product introductions.

Skills

Marketing experience

Strong leadership skills

Business acumen

Communication skills

Customer-first attitude

Job description

Philips is a global leader in health technology, committed to improving billions of lives worldwide and striving to make the world healthier and more sustainable through innovation. Driven by the vision of a better tomorrow.

But it’s not just what we do, it’s who we are. We are 80,000 wonderfully unique individuals, with two things in common: an unwavering sense of purpose and a relentless determination to deliver on our customers’ needs. It’s what inspires us to create meaningful solutions – the kind that make a real difference – when it matters most.

The world and our customers’ needs are changing faster than ever before and while we are proud of what we do already, we know we can do more. That’s why we need you, to help us tackle increasingly complex challenges posed by ever evolving health and well‑being needs.

In this role, you have the opportunity to make life better

Looking at the challenges the world is facing today, Philips’ purpose has never been more relevant. So whatever your role, if you share our passion for helping others, you’ll be working towards creating a better and fairer future for all.

You will be responsible for the development and execution of the go‑to‑market approach of the assigned portfolio, the associated products, solutions and services, in alignment with the business and region overall marketing strategy. Working closely with the business to ensure that deep consumer and category insights of the regions are reflected in the strategy, a winning portfolio is created and flawless new product introductions are enabled.

You are responsible for

• Delivers the business plan for the respective business in the region and acts as key interface to the global BU teams, determining key enablers to win in the market.
• Works closely together with the community of local CMMs (level zone).
• Delivers 18 months S&OP planning (PxQ) in collaboration with S&OP Lead (SC).
• Drives Marketing Engagement and Planning for respective categories (focus on “how to win” for prioritized SOBs) based on deep audience‑specific insights (consumer shopper, professional), resulting in category specific omni‑channel experience and shopper journeys for prioritized channels, including A&P and media channel mix delivery against source of business (for annual planning).
• Implements portfolio (phase in / out), pruning, perfect NPI execution, pricing (local RRPs), recommends STTI levels to global BU and delivers promotion calendar across countries and channels.
• Lives and breathes the category specific shopper insights, delivering excellent shopper execution and fundamentals to step‑up visibility in‑store.
• Drives campaign management and optimization (double‑hatted campaign / media managers with both local and category view).
• Determines the professional audience strategy and implementation to drive MOR.
• As a member of both the Region Leadership Team and the Business Leadership Team, responsible for end‑to‑end collaboration and planning for delivery and activation of innovations and commercial unlocks, ensuring the needs of the region are fully incorporated into relevant PDLMs.

You are a part of

Royal Philips (NYSE: PHG, AEX: PHIA) is a leading health technology company focused on improving people's health and enabling better outcomes across the health continuum from healthy living and prevention, to diagnosis, treatment and home care. Philips leverages advanced technology and deep clinical and consumer insights to deliver integrated solutions. Headquartered in the Netherlands, the company is a leader in diagnostic imaging, image‑guided therapy, patient monitoring and health informatics, as well as in consumer health.

Philips' health technology portfolio generated 2018 sales of EUR 18.1 billion and employs approximately 77,000 employees with sales and services in more than 100 countries.

Philips India Limited is a subsidiary of Royal Philips of the Netherlands, focused on improving people’s lives through meaningful innovation in the areas of Health Care and Personal Health. Philips has strong Brand Equity and is recognized amongst most innovative companies globally, growing better than industry and gaining market shares across categories.

To succeed in this role, you’ll need a customer‑first attitude and the following

• Breadth of experience, including marketing and commercial.
• Experience in leading marketing in complex organizations and / or experience in managing the commercial function in a large, complex org.
• Strong business acumen and drive for excellence in execution.
• Strong leadership and communication skills, next to influencing skills and natural authority.
• Leadership and enterprise mindset to guide others on areas of focus in E2E organization. Ability to inspire and lead teams, develop talent and nurture an inspiring culture.

REPORTING LINES

• Direct reports: Professional Marketing (where applicable); dotted line/DH with local roles (where possible): Shopper Category Manager, Dotted line with the BMM for the category, Consumer Engagement (including toolkit localization).
• Functional reports: CMM in the zones (dotted line), Consumer Engagement, Shopper Category Manager.
• Stakeholders: Business Leader, Business Category Leader, Commercial Leaders, Marketing and Consumer Direct Leader, Customers.

KPIs (key area of responsibility)

• Sell‑in and Sell‑out for respective categories.
• CSG.
• Market Share.
• CSG%, IGM%, ISM%.
• MOR (for OHC and MCC).
• SKU commonalities across zones.
• R&R.
• Brand Preference.

How we work at Philips

Our newly‑adopted hybrid work concept fuses flexibility with collaboration to deliver great outcomes for our people and our customers. We are embracing an approach wherein we spend more time together than apart – which for full‑time employees translates to an average of at least 3 days working from the office and up to 2 days from home – for our hybrid roles. Hybrid work flexibility means people can meet the changing demands of work and home in the most balanced, productive, and healthy way.

Our hybrid working model is defined in 3 ways:

• We believe in the importance of impactful collaboration: There's a certain energy when everyone’s in the same room that can heighten idea generation and creative friction needed for problem‑solving.
• We embrace flexibility: Choosing where, when and how to work can vary according to task and team schedules. Flexibility isn’t office or online, it means choosing the space that works best for you, your teams and our customers on a case‑by‑case basis.
• We want to be at our best: The way we work and our workspaces are designed to support our well‑being, offer career advancement opportunities, and enable us to be at our best. In return, we offer you opportunities for professional growth and a supportive working environment.

Why should you join Philips?

Working at Philips is more than a job. It’s a calling to create a healthier society through meaningful work, focused on innovative, customer‑first health technology solutions. Help us improve the health and well‑being of billions of people, every year. Ultimately creating a career that no one could have planned for. Even you.