Growth-Driven Digital Marketing Strategist

PAUL Bakery; Kuala Lumpur; On-site; MYR 40,000 - 60,000; Full time

Job summary

A premium bakery chain in Kuala Lumpur is seeking a Digital Marketing Strategist to drive digital growth through social media and e-commerce. Responsibilities include content planning, social media management, analytics reporting, and managing paid advertising. The ideal candidate should have 2–4 years of experience in digital marketing and proficiency in related tools. Strong writing skills in English and BM are required, and Mandarin is a plus. This position offers an opportunity to enhance PAUL's online presence and brand identity.

Qualifications

• 2–4 years experience in digital marketing, social media, or e-commerce.
• Proficient in analytics tools and ad management platforms.
• Excellent writing skills in English and BM; Mandarin is an advantage.

Responsibilities

• Develop monthly content calendars for social media platforms.
• Schedule and publish content, managing community engagement.
• Prepare digital performance reports with analysis and recommendations.
• Plan and optimize paid advertising campaigns for e-commerce.

Skills

Digital Marketing

Social Media Management

Data Analytics

Content Strategy

E-commerce Management

Education

Diploma/Degree in Marketing or related field

Tools

Meta Ads Manager

TikTok Ads

Shopify

Job description

A premium bakery chain in Kuala Lumpur is seeking a Digital Marketing Strategist to drive digital growth through social media and e-commerce. Responsibilities include content planning, social media management, analytics reporting, and managing paid advertising. The ideal candidate should have 2–4 years of experience in digital marketing and proficiency in related tools. Strong writing skills in English and BM are required, and Mandarin is a plus. This position offers an opportunity to enhance PAUL's online presence and brand identity.