Google Ads Specialist

The Access Group; Kuala Lumpur; Hybrid; MYR 50,000 - 70,000; Full time

Job summary

A leading business software provider is seeking a Paid Media Lead in Kuala Lumpur to drive performance across PPC channels including Google Ads and Microsoft Ads. Ideal candidates will have over 3 years of experience in managing PPC campaigns and a strong analytical background. This role offers a competitive salary, wellbeing days, and additional benefits to promote a supportive work environment.

Benefits

25 days of annual leave

Health contribution

Three charity days

Career development opportunities

Qualifications

• 3+ years of hands-on experience in paid media, preferably in B2B or software sectors.
• Proven track record of managing multi-channel PPC campaigns across APAC markets.
• Experience working in a regional or centralised marketing function is highly desirable.

Responsibilities

• Develop and execute PPC strategies across multiple platforms.
• Manage and optimise campaigns on Google Ads, Microsoft Ads, and others.
• Monitor and analyse campaign metrics, providing actionable insights.

Skills

Deep understanding of PPC platforms

Strong analytical skills

Expertise in campaign optimisation

Knowledge of attribution models

Excellent communication skills

Education

Bachelor’s degree in marketing, Business, or a related field

Google Ads and Microsoft Ads certifications

Tools

Google Analytics

Looker Studio

Job description

We’re looking for people to join the Access family, who share our passion for believing in better, and who will help us continue to grow.

Love Work. Love Life. Be You. - is central to our success and how we give our customers the freedom to do more of what's important to them.

What does Access offer you?

We offer a blended approach to office working, encouraging you to collaborate and connect in one of our thriving offices. We deliver on what we say, taking the development of our people seriously. We’ll work with you to progress your success plan and provide opportunities to accelerate your career.

On top of a competitive salary, our wellbeing days taking you to 25 days leave a year and a health contribution, you’ll also be able to choose from a range of benefits to suit you. We’re an organisation that likes to give back, so you’ll also have three charity days allocated to support a cause that matters to you.

Position Summary

The Paid Media Lead is responsible for driving performance across all Pay-Per-Click (PPC) channels, including Google Ads, Microsoft Ads, Reddit Ads, and other relevant platforms. This role plays a critical part in generating revenue for key software companies within the APAC region. Operating within a centralised digital marketing function, the Paid Media Lead will report to the Head of Digital Marketing, APAC, and collaborate closely with regional stakeholders to execute high impact paid media strategies.

Key accountabilities and responsibilities

• Develop and execute PPC strategies across multiple platforms to meet revenue and growth targets.
• Manage and optimise campaigns on Google Ads, Microsoft Ads, Reddit Ads, and emerging PPC channels.
• Conduct keyword research, audience targeting, and A/B testing to improve campaign performance.
• Monitor and analyse campaign metrics, providing actionable insights and regular performance reports.
• Collaborate with other key digital performance roles, including Digital Marketing Managers, SEO Lead, Paid Social Lead, and Web Lead.
• Stay up to date with industry trends, platform updates, and competitor activity.
• Manage budgets effectively, ensuring efficient spend and maximum ROI.
• Support software companies across APAC with tailored paid media strategies and execution.
• Lead vendor and agency relationships where applicable.
• Contribute to the development of best practices and playbooks for paid media within the region.

Key performance indicators

• Achievement of revenue and ROI targets from PPC campaigns.
• Cost-per-acquisition (CPA) and conversion rate improvements.
• Growth in qualified traffic and leads from paid media channels.
• Budget adherence and efficiency metrics.
• Campaign quality scores and ad relevance improvements.
• Stakeholder satisfaction and internal feedback.
• Timeliness and accuracy of reporting and insights.

Skills, knowledge, experience & qualifications

Skills & Knowledge

• Deep understanding of PPC platforms, including Google Ads, Microsoft Ads, Reddit Ads, and others.
• Strong analytical skills with proficiency in tools like Google Analytics, Looker Studio, or similar.
• Expertise in campaign optimisation, bidding strategies, and audience segmentation.
• Knowledge of attribution models, conversion tracking, and performance measurement.
• Excellent communication and stakeholder management skills.

Experience

• 3+ years of hands‑on experience in paid media, preferably in B2B or software sectors.
• Proven track record of managing multi‑channel PPC campaigns across APAC markets.
• Experience working in a regional or centralised marketing function is highly desirable.

Qualifications

• Bachelor’s degree in marketing, Business, or a related field.
• Google Ads and Microsoft Ads certifications preferred.
• Additional certifications in digital marketing or analytics are a plus.

What are we all about?

The Access Group is one of the largest UK‑headquartered business management software providers. It provides solutions that empower more than 160,000 small and mid‑sized organisations in commercial and non‑profit sectors across Europe, USA and APAC, giving every employee the freedom to do more of what’s important. Its innovative cloud solutions and integrated AI software experience across multiple Access products transform how business technology is used. Access employs approx. 8,500 people, continuously driving product innovation and customer service excellence.

At Access, we are committed to creating a welcoming and inclusive environment where everyone can thrive. If you’re excited about this role, even if your previous experience doesn’t align perfectly, you might just be the perfect fit for us! We wholeheartedly believe in equality for all and the transformative power of diversity.

Why not join our vibrant team where you can love what you do, love how you live, and most importantly, be authentically you? Let’s make a difference together.

Love Work. Love Life. Be You.