Global Experiential Marketing Event Manager / Coordinator - SEA

XSOLLA KL SDN. BHD.; Kuala Lumpur; On-site; MYR 100,000 - 150,000; Full time

Job summary

A leading video game commerce company in Kuala Lumpur is seeking a Global Experiential Marketing Event Manager to lead and coordinate events across the SEA region. You will handle venue search, vendor negotiations, and budget management while collaborating with multiple teams for successful event execution. The ideal candidate should have experience in event planning and strong communication skills.

Qualifications

• Experience in coordinating large-scale events.
• Strong negotiation skills for venue and vendor contracts.
• Proficient in budget management and financial reporting.

Responsibilities

• Coordinate events and manage all logistical aspects.
• Negotiate contracts with venues and vendors.
• Create marketing campaigns for events using social media.

Skills

Event planning

Negotiation

Budget management

Vendor management

Communication

Social media marketing

Job description

Global Experiential Marketing Event Manager / Coordinator - SEA

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• Reporting to the Director of Experiential Marketing , you will undertake tasks to support the regional event roadmap for APAC and specifically SEA. You will have your own key areas of responsibility and events on which you will take the lead. Your tasks will include but are not limited to:
• Venue searches in all locations, including negotiating venue hire charges, food and beverage costs and other associated event items
• Vendor sourcing, comparing costs and negotiating hire charges for event equipment and hire of services, specifically booth production companies, AV companies, event rentals, video and photography, and merchandise producers
• Updating the event budgets regularly with costs in the correct currency
• Research the best hotels and prices for staff attending the events and booking hotel blocks with our venue and hotel source agency Helsmsbriscoe
• Setting up new events on the Xsolla events page, including adding copy about the event, venue information, event logos
• Setting up and managing networking events on our event registration and marketing platform Splash including adding copy about the event, graphics, building the registration form, creating email templates and testing
• Working with our Integrated Marketing Manager to create and plan our email marketing campaigns for events. This includes drafting copy, adding event information, logos, and helping to draft messaging and requesting graphics where required
• Working with our Social Media Manager to create and plan social media campaigns for our events. This includes drafting copy, adding event information, logos, helping to draft messaging and requesting graphics where required
• Liaising with event organizers to research new events and review sponsorship options suitable for the company. Duties will include confirming sponsorship packages, working with the organizer on all aspects of the planning, and delivery of the event to fulfill the deliverables
• Coordinating speaking sessions with our Business Development team, Product team and Creative team to ensure session content is prepared, reviewed, and approved in good time for speaking engagements and events
• Regularly updating the event roadmap tracker with sponsor information received, dates, and links to the events
• Placing Jira ticket requests with our in-house Creative team and adding detailed information for each item in the brief section along with deadlines
• Working with our Creative team on a regular basis to ensure all event materials are completed, approved and then sent to vendors or event organizers to fulfill
• Create opportunities to gather, capture, and validate new business leads through each event. Ensure leads can be generated if lead scanning is not available at events.
• Coordinating with our Business Development, Funding, and Product teams to ensure they have all the necessary event information, briefing documents, and are aware of the meeting booking process at events
• Creating detailed event plans for events – following the template already in use, add all the necessary information for the staff attending the event. Setting up and leading pre-event briefings with the team attending the event.
• Creating detailed video and photography briefs for our vendors and overseeing the production of highlights reels and VOD speaking sessions
• Liaising with all event vendors before the event to ensure a smooth event set up
• At events, deliver upon all aspects of event activations between customers and the company, and ensure a positive customer service experience
• Ensuring all event leads generated at the event are processed by our CRM team in a timely manner and that all stats and data on meetings are recorded from each event in our template
• Post-event follow-up with attending staff – sending out an internal feedback survey, gathering photos, branding on emails, banners, websites from our events for the post event report
• Assisting with any ad hoc tasks required by the Global Experiential Marketing team
• Communicating promptly to all messages and requests in all chat spaces and on Email where possible

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Xsolla is a global video game commerce company with a robust and powerful set of tools and services designed specifically for the video game industry. Since its founding in 2005, Xsolla has helped thousands of game developers and publishers of all sizes fund, market, launch and monetize their games globally and across multiple platforms. As an innovative leader in in-game commerce, Xsolla’s mission is to solve the inherent complexities of global distribution, marketing, and monetization to help our partners reach more geographies, generate more revenue and create relationships with gamers worldwide. Xsolla is headquartered and incorporated in Los Angeles, California, with offices in Berlin, Seoul, and cities worldwide. Xsolla supports major gaming titles like Valve, Twitch, Roblox, Ubisoft, Epic Games, Take-Two, KRAFTON, Nexters, NetEase, Playstudios, Playrix, miHoYo, and more.