General Manager Sales and Marketing

Private Advertiser; Kuala Lumpur; On-site; MYR 80,000 - 100,000; Full time

Job summary

A leading educational institution in Kuala Lumpur is seeking a Marketing Manager to lead student recruitment and strengthen its profile both locally and internationally. The ideal candidate will have a Bachelor's or Master's degree in a relevant field and at least 8–10 years of experience in progressive marketing roles, preferably in the education sector. This role requires proficiency in digital marketing and the ability to develop effective marketing strategies.

Qualifications

• Minimum of 8–10 years of progressive marketing experience, preferably in higher education or complex organisations.
• Proven track record in developing and executing successful marketing strategies.
• Familiarity with the Malaysian education landscape and regulations is required.

Responsibilities

• Develop and execute marketing and recruitment strategies.
• Build strong local and international student pipelines.
• Manage brand positioning and media communications.
• Cultivate partnerships with schools, agencies, and industry.
• Monitor market trends and adjust strategies accordingly.

Skills

Digital marketing platforms

CRM systems

Analytics tools

SEO

Content marketing

Microsoft Office Suite

Adobe Creative Suite

Marketing automation software

Education

Bachelor’s / Master’s degree in Marketing, Communications, Business Administration, or a related field

Job description

Leads student recruitment, marketing and branding activities to strengthen the university’s profile locally and internationally.

Required Qualifications

Education & Experience

• Bachelor’s / Master’s degree in Marketing, Communications, Business Administration, or a related field
• Minimum of 8–10 years of progressive marketing experience, preferably in higher education or complex organisations
• Proven track record in developing and executing successful marketing strategies
• Familiarity with the Malaysian education landscape and regulations is required

Technical Skills

• Proficiency in digital marketing platforms, CRM systems, and analytics tools
• Familiarity with SEO, content marketing, and advanced digital marketing techniques
• Knowledge of Microsoft Office Suite, Adobe Creative Suite, and marketing automation software

Key Responsibilities

• Develop and execute marketing and recruitment strategies
• Build strong local and international student pipelines
• Manage brand positioning and media communications
• Cultivate partnerships with schools, agencies, and industry
• Monitor market trends and adjust strategies accordingly