General Manager, Brand and Marketing (Automotive)

MVC Resources; Shah Alam; On-site; MYR 150,000 - 250,000; Full time

Job summary

A leading recruitment agency in Malaysia is seeking a General Manager for Brand & Marketing to enhance brand visibility and market competitiveness. This role involves overseeing brand strategy, marketing plans, and lead generation. The ideal candidate should have proven experience in brand and marketing strategies, particularly in automotive or consumer goods, with excellent leadership and communication skills. Fluency in English is a must, while proficiency in Malay and Chinese is a plus.

Qualifications

• Proven experience in brand and marketing strategy, preferably in automotive or consumer goods.
• Expertise in integrated marketing communications across different channels.
• Strong track record in lead generation and data-driven marketing decisions.
• Excellent leadership and communication skills required.

Responsibilities

• Define and enhance overall brand value and guidelines.
• Formulate marketing plans through market analysis.
• Oversee lead funnel and design integrated marketing campaigns.
• Ensure consistent brand messaging across all channels.
• Analyze customer behavior to optimize conversion rates.
• Lead and develop Brand Marketing and Marketing Communication teams.

Skills

Brand and marketing strategy

ATL and BTL marketing integration

Lead generation

Stakeholder management

Fluency in English

Proficiency in Malay

Proficiency in Chinese

Job description

Overview

We are seeking a strategic and forward-thinking General Manager, Brand & Marketing to elevate overall brand visibility and strengthen market competitiveness. This role leads all brand, marketing, and lead-generation functions, ensuring cohesive and impactful communication across ATL, BTL, and digital channels. The GM will oversee two key divisions—Brand Marketing (ATL & strategy) and Marketing Communications (BTL & digital)—driving alignment, performance, and consistent brand execution across the organization.

Key Responsibilities

• Brand Strategy Leadership: Define, manage, and enhance overall brand value; develop and enforce brand guidelines; refine positioning to adapt to market needs.
• Marketing Strategy Development: Formulate mid-term, long-term, and annual marketing plans; conduct market, competitor, and PEST analyses; evaluate and improve campaign effectiveness.
• Lead Generation Ownership: Oversee the full lead funnel from awareness to Marketing Qualified Leads (MQLs); design integrated campaigns across ATL, BTL, and digital; optimize lead handover to Sales.
• Integrated Marketing Communications (IMC): Align ATL, BTL, and digital channels; ensure consistent brand messaging and customer experience; manage websites, landing pages, and social platforms strategically.
• Data-Driven Management: Set and monitor KPIs such as brand awareness, NPS, lead quality, CPL, and ROI; analyze customer behavior to optimize conversion rates (CRO); allocate marketing spend efficiently.
• Team Leadership: Lead and develop the Brand Marketing and Marketing Communication teams; manage collaboration with agencies, PR partners, and digital vendors; drive talent development and cross-department integration.

Requirements

• Proven experience in brand and marketing strategy (automotive or consumer goods preferred).
• Expertise in ATL, BTL, and digital marketing integration.
• Strong track record in lead generation, CRO, and ROI-driven decision making.
• Excellent leadership, communication, and stakeholder management skills.
• Fluent in English; proficiency in Malay and Chinese is a plus