General Manager

LUMI HEALTH SDN. BHD.; Kuala Lumpur; On-site; MYR 150,000 - 200,000; Full time

Job summary

A leading company in the beauty and health sector is seeking a General Manager to oversee operations, drive sales growth, and develop marketing strategies. The ideal candidate will have a strong background in sales, business development, and general management, with at least 8 years of experience in a relevant industry. This role requires excellent leadership skills and the ability to adapt in a fast-paced environment.

Qualifications

• Minimum 8–12 years of experience in general management in the beauty or health-related industries.
• Strong understanding of market dynamics and digital marketing strategies.
• Excellent communication skills and ability to manage multiple priorities.

Responsibilities

• Develop and execute business strategies to achieve revenue and growth targets.
• Lead sales teams and maintain relationships with clients and partners.
• Drive marketing campaigns and oversee brand management.
• Ensure operational efficiency and compliance with regulations.

Skills

Sales growth

Business development

Brand management

Strategic thinking

Leadership

Analytical skills

Education

Bachelor's degree in business administration or related field

MBA preferred

Job description

Overview

We are seeking a dynamic and results-driven General Manager to lead our business operations in the beauty and health sector. The ideal candidate will have a strong background in sales, business development, marketing, and operations, with a proven ability to drive growth, optimize performance, and build high-performing teams. This role requires strategic thinking, leadership excellence, and a deep understanding of consumer trends in the beauty and wellness market.

Responsibilities

1. Strategic Leadership
   • Develop and execute business strategies to achieve revenue, profit, and growth targets.
   • Identify new market opportunities, partnerships, and product innovations to expand business presence.
   • Translate company vision and mission into actionable business objectives and KPIs.
2. Sales & Business Development
   • Lead and manage sales teams to achieve monthly and annual sales goals.
   • Develop and maintain strong relationships with key clients, distributors, and industry partners.
   • Analyze market trends and competitor activities to identify new growth opportunities.
   • Oversee pricing, contract negotiations, and sales forecasting.
3. Marketing & Brand Management
   • Drive brand positioning, marketing campaigns, and digital strategy to strengthen brand equity.
   • Oversee promotional activities, influencer partnerships, and customer engagement initiatives.
   • Collaborate with product development teams to align offerings with market demand and brand identity.
   • Ensure consistent brand messaging across all channels (digital, retail, and etc).
4. Operations Management
   • Oversee daily operations to ensure efficiency, quality, and compliance with industry regulations.
   • Manage inventory, supply chain, logistics, and vendor relationships to optimize cost and performance.
   • Implement process improvements and operational excellence initiatives.
   • Monitor budgets, financial performance, and resource allocation.
   • Lead, coach, and develop cross-functional teams across sales, marketing, and operations.
   • Foster a culture of innovation, accountability, and customer-centricity.
   • Build a collaborative environment that supports employee engagement and professional growth.

Qualifications & Requirements

• Bachelor's degree in business administration, Marketing, or related field (MBA preferred).
• Minimum 8–12 years of experience in general management, with a strong background in beauty, wellness, cosmetics, or health-related industries.
• Proven track record in sales growth, business development, and brand expansion.
• Strong understanding of market dynamics, consumer behavior, and digital marketing strategies.
• Excellent leadership, communication, and analytical skills.
• Ability to manage multiple priorities in a fast-paced environment.
• Strategic thinker with hands-on operational management capabilities.