Food Service, Sales Manager (Penang)

Agensi Pekerjaan Randstad Sdn Bhd - Professional; Penang; On-site; MYR 100,000 - 150,000; Full time

Job summary

A leading Malaysian recruitment agency is seeking a Sales Executive to drive the distribution of premium beverage brands in the HORECA sector. Based in Penang, the candidate will cultivate relationships with key clients, monitor culinary trends, and ensure efficient supply chain operations. The ideal candidate should have a Diploma in Business Administration and 3-5 years of FMCG sales experience, particularly in Food Service. A willingness to travel is necessary.

Qualifications

• Minimum 3-5 years of FMCG sales experience, preferably in Food Service/HORECA.
• A strong ability to travel for work when required.

Responsibilities

• Drive sales and distribution of premium brands in the HORECA sector.
• Maintain relationships with key procurement heads and executive chefs.
• Coordinate logistics for seamless supply chain delivery.

Skills

Sales and distribution in HORECA

Relationship building

Market trend analysis

Supply chain coordination

Education

Diploma in Business Administration or equivalent

Job description

About the Company

Randstad is collaborating with a multi-generational Malaysian business with a heritage spanning over decades. The client is a silent force behind some of Malaysia's most iconic household brands.

About the Job

This position will be based in Penang, Malaysia and will be reporting to the Head of Sales.

Job Description

• Drive the sales and distribution of our premium beverage and culinary brands into the HORECA (Hotel, Restaurant, Café) sector, airline catering, and industrial food manufacturing.
• Cultivate and maintain relationships with key procurement heads and executive chefs across Northern Malaysia and beyond.
• Work closely with our R&D and manufacturing teams to provide tailored ingredient solutions for commercial kitchens and food factories.
• Monitor culinary trends and competitor movements to ensure our legacy brands remain the first choice for professional users.
• Coordinate with our logistics arm to ensure seamless supply chain delivery to high-volume commercial clients.

Job Requirements

• Diploma in Business Administration or its equivalent
• Minimum 3-5 years of FMCG sales experience, preferably in the Food Service / HORECA channel.
• Able to travel for work when required