F&B Growth & PR Lead — Kopitiam Expansion

Oriental Coffee International; Puchong; On-site; MYR 80,000 - 110,000; Full time

Job summary

A growing F&B brand in Malaysia is seeking a Senior Business Development cum PR Manager to drive business growth and manage strategic partnerships. This role involves overseeing public relations and developing marketing strategies for market expansion. Ideal candidates should possess a Bachelor's degree and have 5–8 years of relevant experience. The position offers competitive remuneration and opportunities for career advancement within a dynamic team committed to innovation.

Benefits

Competitive salary

Incentives based on performance

Career advancement opportunities

Innovative work culture

Industry exposure and networking opportunities

Qualifications

• Minimum 5–8 years’ experience in Business Development, PR, or Marketing, ideally in the F&B sector.
• Experience working with mall management and leasing departments in Malaysia is a strong advantage.
• Exposure to overseas business development, franchising, or international expansion is a plus.

Responsibilities

• Identify and develop new business opportunities including franchise expansion.
• Develop and implement business expansion and brand growth strategies.
• Identify potential international markets for F&B expansion.
• Manage media relations and develop PR strategies.
• Serve as the main liaison with mall management for site approvals.

Skills

Business Development

Public Relations

Strategic Planning

Market Analysis

Relationship Management

Education

Bachelor’s degree in Business, Marketing, Communications, or Hospitality

Job description

A growing F&B brand in Malaysia is seeking a Senior Business Development cum PR Manager to drive business growth and manage strategic partnerships. This role involves overseeing public relations and developing marketing strategies for market expansion. Ideal candidates should possess a Bachelor's degree and have 5–8 years of relevant experience. The position offers competitive remuneration and opportunities for career advancement within a dynamic team committed to innovation.