Executive / Senior Executive Product Marketing

Hartalega; Batu Caves; On-site; MYR 30,000 - 50,000; Full time

Job summary

A leading healthcare company located in Selangor, Malaysia, is seeking a Marketing Executive to drive product success through strategic initiatives. The ideal candidate will be responsible for market research, creating engaging marketing content, and executing product launch campaigns. A Bachelor’s Degree in a related field and at least 1 year of experience are required. Join a dynamic team to enhance our marketing efforts and contribute to our growth.

Qualifications

• 1 year of experience in a related field.

Responsibilities

• Drive success through strategic marketing initiatives.
• Conduct market research to identify customer needs.
• Create positioning statements to differentiate products.
• Analyse customer behavior and preferences.
• Collaborate on go-to-market plans for launches.
• Plan and execute product launch campaigns.
• Create marketing content including brochures and web copy.
• Work with the marketing team on engaging content.
• Develop sales enablement materials.
• Monitor and analyse campaign performance.

Skills

Market research

Data analysis

Content creation

Campaign management

Education

Bachelor’s Degree in Marketing, Business, Mass Communication

Job description

OVERVIEW

• Drive the success of the company's products by developing and executing strategic marketing initiatives.
• Conduct market research to identify customer needs, industry trends, and competitive landscapes.
• Create positioning statements and value propositions that differentiate our products from competitors in the market.
• Analyse data to understand customer behaviour and preferences.
• Collaborate with marketing and business development team to develop comprehensive go-to-market plans for product launches and updates.
• Plan and execute product launch campaigns.
• Create marketing content, including product brochures, sales presentations, website copy and white papers.
• Work with the marketing team to develop engaging content.
• Develop sales enablement materials.
• Monitor and analyse the performance of marketing campaigns, using metrics and data.

REQUIREMENTS

• Bachelor’s Degree in Marketing, Business, Mass Communication or equivalent.
• Minimum 1 year of working in the related field.