Executive/Senior Executive, Marketing

GCH Retail (Malaysia) Sdn Bhd; Shah Alam; On-site; MYR 36,000 - 60,000; Full time

Job summary

A leading retail company in Malaysia is seeking a passionate Marketing Executive / Senior Marketing Executive to support the planning and execution of marketing campaigns. This role involves coordinating with internal and external partners to ensure consistent brand visibility and driving traffic and sales through strategic campaigns. The ideal candidate will have a relevant degree, 1-3 years of marketing experience, and strong analytical and project management skills.

Qualifications

• 1–3 years of marketing experience.
• Ability to analyze campaign performance data.
• Understanding of retail marketing and brand activation.

Responsibilities

• Plan, execute, and monitor marketing campaigns.
• Coordinate with internal stakeholders for smooth campaign execution.
• Track and report campaign performance metrics.

Skills

Analytical skills

Coordination skills

Project management

Creative thinking

Communication skills

Education

Degree / Diploma in Marketing, Mass Communication, Business Administration

Tools

Microsoft Office (PowerPoint, Excel)

Job description

Job Overview

We are looking for a passionate and driven Marketing Executive / Senior Marketing Executive to support the planning and execution of marketing campaigns for Giant Malaysia. The candidate will play a key role in coordinating brand and promotional activities, managing campaign deliverables, liaising with internal teams and external partners, and ensuring consistent brand visibility across all customer touchpoints.

Key Responsibilities

• Assist in planning, executing, and monitoring marketing campaigns (online and offline) to drive traffic and sales.
• Support the development of thematic and tactical promotions, ensuring alignment with brand guidelines and business objectives.
• Coordinate with internal stakeholders (commercial, operations, design and suppliers) to ensure smoothness of the campaign.
• Manage store-level marketing materials including POSM, posters, bunting, and digital screens.
• Handle budget tracking, vendor quotations, and invoicing to ensure cost efficiency.
• Track and report campaign performance, including ROI, customer engagement, sales impact and provide regular updates to management.
• Support social media and digital marketing initiatives, including influencer engagement and content coordination.
• Assist in CSR and seasonal campaigns such as Chinese New Year, Hari Raya, Deepavali, and year-end clearance events.
• Assist in interpreting data, identify market trends, consumer behavior, and make data-driven recommendations on budget allocation to achieve maximum ROI.

Requirements

• Degree / Diploma in Marketing, Mass Communication, Business Administration, or related field.
• 1–3 years of marketing experience. Preferably someone with interest in creative marketing.
• Analytical skills: Ability to analyze market trends, consumer behavior, and campaign performance data to provide actionable insights.
• Understanding of retail marketing, brand activation and digital marketing.
• Good coordination and project management skills — able to handle multiple campaigns simultaneously.
• Good communication and presentation skills in English.
• Good knowledge in Microsoft Office (PowerPoint, Excel).
• A creative thinker with strong attention to detail and passion for retail.
• Team player with a positive attitude, able to work under tight deadlines.
• Possess own transport and willing to travel to stores when required.