Executive/Senior Executive, Corporate Marketing

Tropicana Corporation Berhad; Petaling Jaya; On-site; MYR 150,000 - 200,000; Full time

Job summary

A leading property development firm in Malaysia is seeking an Executive/Senior Executive for Corporate Marketing to drive brand and communication initiatives. The role involves executing marketing strategies, managing campaigns, and collaborating with teams to enhance brand visibility. Candidates should have a diploma or bachelor’s degree in marketing, at least 2 years of relevant experience, and strong communication skills. Additional skills in analytics and adaptability are preferred.

Qualifications

• Minimum 2 years of experience in marketing, event management, or corporate communications.
• Experience with analytics tools to track and measure marketing performance.
• Ability to coordinate and execute marketing campaigns under managerial guidance.

Responsibilities

• Support in the conceptualization and execution of communication strategy and campaigns.
• Monitor budget and ROI of all campaigns.
• Collaborate with cross-functional teams to enhance brand visibility and drive sales.

Skills

Communication skills

Analytical skills

Organizational skills

Digital marketing knowledge

Education

Diploma or bachelor's degree in marketing or equivalent

Job description

Executive/Senior Executive, Corporate Marketing

We are seeking an experienced marketing professional to drive our brand and communication initiatives.

Responsibilities

• Support in the conceptualization and execution of communication strategy and campaigns, ensuring consistent branding and messaging across online and offline channels in accordance with KPIs.
• Facilitate and execute communication strategies, producing compelling marketing collateral including print, radio, digital, social, and out‑of‑home (OOH) advertisements.
• Monitor budget and return on investment (ROI) of all campaigns.
• Coordinate marketing budgets and ensure cost‑effective execution of campaigns.
• Assist and support communications with external vendors and agencies to deliver quality marketing materials on time.
• Facilitate conceptualization of brand initiatives, including festive campaigns and other branding exercises.
• Structure potential partnerships and collaborations with external parties.
• Monitor and report results and ROI of all brand initiatives.
• Collaborate with cross‑functional teams to coordinate and execute group marketing initiatives to enhance brand visibility and drive sales.
• Facilitate conceptualization and execution of events, roadshows, or brand collaborations.
• Collaborate with cross‑functional teams to facilitate and execute brand and/or property award submissions.
• Craft engaging narratives in English and Bahasa Malaysia that reflect the Tropicana brand and support content creation across multiple platforms.
• Implement all relevant policies, procedures, and work instructions as defined in the Company’s Quality Management System.
• Perform any other duties as assigned by management.

Job Requirements

• Qualification: Diploma or bachelor’s degree in marketing or equivalent discipline.
• Experience: Minimum 2 years of experience in marketing, event management, or corporate communications.
• Strong communication and writing skills to develop marketing content.
• Familiarity with analytics tools to track and measure marketing performance.
• Ability to coordinate and execute marketing campaigns under managerial guidance.
• Strong verbal and written communication skills, with Mandarin an added advantage.
• Organizational skills: capacity to manage multiple tasks, prioritize deadlines, and stay organized in a fast‑paced environment.
• Analytical skills: aptitude for analyzing data and metrics to assess the effectiveness of marketing efforts.
• Adaptability, customer‑centricity, and results‑oriented mindset.
• Proactive, eager to learn, and able to work independently.
• Robust understanding of branding and effective communication to engage the target audience.

Application Questions

• Which of the following statements best describes your right to work in Malaysia?
• What is your expected monthly basic salary?
• What type of qualifications do you hold?
• How many years of experience do you have as a Corporate Executive?

About the Company

Tropicana is a pioneer in resort‑style home concepts with a strong track record in residential and commercial developments. The company operates across Property Investment, Property Management, Investment Holding and Manufacturing, and was listed on the Main Board of Bursa Malaysia in 1992. In 2019 and 2020 Tropicana received multiple awards including Best Property Developer and BCI Asia Top 10 Developers, extending its reach beyond the Klang Valley to prime locations in Penang, Johor Bahru, Negeri Sembilan, and Sabah.