Executive, Product Management

Be International Marketing Sdn. Bhd.; Kuala Lumpur; On-site; MYR 100,000 - 150,000; Full time

Job summary

An established marketing firm in Kuala Lumpur is seeking a Marketing Analyst. In this role, you will conduct comprehensive market research and analysis, support product strategy, and collaborate with cross-functional teams to drive product growth. Candidates should have at least 1 year of experience in marketing, with a passion for apparel technology or health products. The position offers competitive working hours from Monday to Friday, located in Bukit Jalil.

Qualifications

• Minimum of 1 year of hands-on experience in marketing or product development.
• Proficient in preparing reports and presentations.
• Strong analytical, statistical, and strategic thinking skills.

Responsibilities

• Conduct market surveys and research.
• Attend local industry expos for market knowledge.
• Collaborate with cross-functional teams to execute product roadmap.

Skills

Analytical skills

Communication skills

Interpersonal skills

Market research proficiency

Education

Relevant degree or qualification

Tools

AI tools for market analysis

Job description

Responsible for conducting comprehensive market research, including competitor and industry analysis, to generate actionable insights that inform product strategy. Monitors and evaluates the product lifecycle to identify opportunities for optimization, support product growth, and drive continuous improvement across assigned categories.

Responsibilities

• Conduct market surveys and online research to understand customer needs, industry trends, and competitive offerings, providing actionable category insights and market intelligence across five countries.
• Attend local industry expos as needed to gather first‑hand market knowledge and strengthen industry connections.
• Perform data‑driven market analysis using AI tools to identify trends, consumer preferences, and emerging opportunities.
• Prepare detailed product requirements for assigned product categories.
• Collaborate closely with cross‑functional teams, including product development and marketing, to ensure the successful execution of the product roadmap.
• Analyze the lifecycle of existing products, and develop insights, recommendations, and action plans to drive product performance and growth.
• Continuously assess market trends, customer needs, and the competitive landscape to identify opportunities for product enhancement and expansion.
• Gather feedback from sales, marketing, customer service, and other customer‑facing channels, incorporating insights into product improvements.
• Proactively recommend actions and decisions to support continuous improvement.
• Perform any other duties as assigned by Management.

Qualifications

• Minimum of 1 year of hands‑on experience in marketing, product development, or related industry sectors; fresh graduates with relevant interest and potential are also welcome to apply.
• Demonstrated passion and interest in apparel technology, cosmetics, or health and wellness products.
• Proficient in preparing reports, presentations, and product‑related documentation.
• Strong analytical, statistical, and strategic thinking skills.
• Excellent communication and interpersonal skills.
• Basic understanding of product lifecycle management.

Work location: Bukit Jalil (nearby Pavilion Bukit Jalil)

Working days and hours: Monday to Friday (10am to 7pm)

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