Executive, Marketing Communication (Chinese % English Content)

ALTY Hospital; Kuala Lumpur; On-site; MYR 150,000 - 200,000; Full time

Job summary

A leading healthcare institution in Kuala Lumpur is seeking a Marketing & Communications Executive proficient in both Chinese and English. This role includes developing marketing campaigns targeted at the Chinese-speaking demographic, managing media relations, and creating culturally relevant materials. The ideal candidate will possess a Bachelor's degree in Marketing or Business Administration, with 3-5 years of experience in a similar field. Strong digital marketing skills and the ability to work both independently and in teams are essential.

Qualifications

• Bachelor’s degree in Marketing, Business Administration, or a related field.
• Minimum of 3-5 years of experience in marketing, preferably in the healthcare sector.
• Fluent in both written and spoken Chinese (Mandarin or Cantonese) and English.
• Strong proficiency in translating and creating content in both languages.

Responsibilities

• Create and manage impactful marketing content in Chinese and English.
• Develop and execute monthly marketing campaigns for Chinese-speaking audiences.
• Assist with media partnerships focused on Chinese-language outlets.
• Manage crisis communications to ensure timely and culturally sensitive messaging.

Skills

Content creation

Bilingual communication

Digital marketing

Market research

Event management

Education

Bachelor’s degree in Marketing or Business Administration

Tools

Digital marketing tools

Marketing automation tools

Job description

Job Scope

We are looking for a creative and detail-oriented Marketing & Communications Executive who can craft impactful content in both Chinese and English. This role focuses on developing campaigns, managing media relations, and creating culturally relevant materials to strengthen our brand in the Chinese-speaking market while supporting overall marketing initiatives.

Brand & Corporate Identity

Act as the champion for brand and corporate identity, ensuring consistent and effective brand positioning across all channels and platforms.

Execute branding initiatives for both internal and external stakeholders, maintaining alignment with the company’s vision and messaging, with a particular focus on the Chinese-speaking market.

Content Creation & Translation

Draft, design, translate, and produce marketing materials in both Chinese and English for the Marketing Unit and other departments.

Ensure all content is culturally relevant, accurately localized, and appropriate for both local and international audiences.

Campaign Development

Propose and develop monthly marketing campaigns tailored to the Chinese-speaking demographic, promoting the company’s brand, facilities, and services.

Collaborate with the team to execute campaigns in Chinese and English as required.

Media & Partnerships

Assist the Senior Executive in recommending, planning, and executing special projects and media partnerships, with a specific focus on Chinese-language media outlets and platforms.

Crisis Communication

Support the Marketing Communication Senior Executive in managing crisis communications, ensuring messaging is timely, accurate, and culturally sensitive to Chinese-speaking audiences.

Event Management

Initiate, coordinate, and manage internal and external events, ensuring successful execution.

Provide Chinese-language support for events targeting Chinese-speaking audiences when required.

Market Research & Strategy

Conduct ongoing research to gather market intelligence on Chinese-speaking audiences and trends.

Recommend new services and refine communication strategies to better engage this demographic.

Social Media Management

Lead the creation of Chinese-language content for social media platforms, including monthly planning, post scheduling, and targeted advertising.

Website & Digital Content

Regularly update and maintain Chinese-language content on corporate websites.

Monitor performance, adjust strategies, and localize digital assets for better engagement with Chinese-speaking audiences.

Digital Marketing & Analytics

Propose and manage keyword purchases on platforms such as Google Ads, Baidu, and other channels to improve online visibility and lead generation.

Manage all digital-related tasks, ensuring effective use of digital tools to enhance marketing efforts.

Provide data-driven insights and analytics on the performance of Chinese-language content to support strategic decisions.

Email Marketing

Coordinate and execute Chinese-language email newsletters using marketing automation tools, ensuring content is engaging, accurate, and culturally relevant.

Other Duties

Perform other duties as assigned by the Head of BD & Marketing, Chief Executive Officer, or designated representatives.

Job Requirements

Bachelor’s degree in Marketing, Business Administration, or a related field.

Minimum of 3-5 years of experience in marketing, preferably in the healthcare or medical tourism sector.

Fluent in both written and spoken Chinese (Mandarin or Cantonese) and English as the position requires to prepare content in Chinese.

Strong proficiency in translating and creating content in both languages, ensuring cultural accuracy and relevance.

Strong interpersonal skills.

Proficiency in digital marketing tools and platforms.

Ability to work well with teams but also independently.

Well organized and able to multi-task.

Ability to follow through and execute plans.