Executive, Marketing Communication

Sime Darby Property; Shah Alam; On-site; MYR 150,000 - 200,000; Full time

Job summary

A major property development company in Shah Alam is looking for a Marketing Executive to support its marketing communication efforts in the shopping mall business. Responsibilities include planning events, managing social media and website content, and assisting in marketing material production. The ideal candidate will have a bachelor’s degree in marketing or a related field, along with 1 to 3 years of experience in shopping mall marketing. This role offers a chance to work creatively within a dynamic team.

Qualifications

• 1 to 3 years of experience in shopping malls.
• Experience in event planning and marketing communication.

Responsibilities

• Plan and coordinate events to attract shoppers.
• Manage the company’s website and social media channels.
• Assist in drafting marketing collaterals.
• Ensure timely communication with media and the public.

Skills

Event planning

Marketing communication

Social media management

Public relations

Education

Bachelor’s degree in marketing or related field

Job description

Job Purpose

Support the Group Marketing and Local marketing function within every area of Marketing Communication activities in shopping mall business.

Job Responsibilities

Events and Campaigns Activation

• To plan, execute and coordinate a variety of events and promotions to draw the targeted shoppers’ footfall to the mall.
• To source, explore and plan for suitable and strategic external parties to collaborate on promotions and events that are in-line with the Mall’s Brand Values.
• Source, order and monitor the stock of marketing materials, merchandise items, gifts, and complimentary products.
• To manage the documentation & administration, payments and contractors briefing with regards to the promotional activities and event.
• To establish and maintain good network of contacts with external parties, for joint promotional and partnership opportunities.
• Comply with authority regulations and prevent infringement of intellectual properties or trademark when developing any programme.

Marketing Communication

• Create, manage, monitor, innovate, enhance, and ensure that the Company’s website, all social media channels (Facebook, Twitter, Instagram, etc.) are up to date, accurate and relevant; to create brand awareness and publicity.
• Assist the Manager to roll out new campaign/partnership projects over multiple channels such as onsite, newsletter, social media, paid media and mobile.
• Assist in drafting and ensure that the copy, write-up, and copywriting for collaterals like social media, website, press kits, press release brand, product, etc. are aligned to the brand’s corporate identity.
• Manage the production of marketing materials, posters, flyers, bunting etc.
• Day to day management on all Mall’s communications to the customers and stakeholders.
• To manage and ensure information between mall with media and public is timely, accurate and reinforces the mall’s brand identity and positioning.

Casual Mall Leasing

• To assist the manager in ensuring that the casual mall leasing’s revenue target is achieved through strategic lease of promotion spaces, pushcarts, advertising spaces and any other potential avenue.
• Maintain & compile data on all marketing activities and monitor progress of sales at the end of promotional period.
• Ensure all dues rentals are collected in time to avoid any arrears.

Education/ Professional Qualification

• Bachelor’s degree in marketing or a related field required.
• Any professional course attended that are related to this position.

Professional Experience

• Possess at least 1 to 3 years of working experience in shopping mall(s).