Executive, Digital Marketing

MR DIY TRADING SDN BHD; Seri Kembangan; On-site; MYR 200,000 - 250,000; Full time

Job summary

A retail company in Seri Kembangan is seeking a professional to manage relationships with KOLs and publishers. Responsibilities include developing marketing strategies, coordinating campaign execution, and analyzing performance metrics. The ideal candidate will have a Bachelor's degree in a relevant field and strong skills in negotiation and relationship building. Experience in influencer marketing is a plus.

Qualifications

• Past experience in influencer marketing, KOL management, or publisher will be an added value.
• Strong understanding of digital media platforms and social media trends.
• Excellent communication and interpersonal skills.

Responsibilities

• Build and maintain relationships with KOLs and influencers.
• Create and execute strategies aligned with brand goals.
• Coordinate campaign development and execution.
• Provide regular reports and strategic recommendations.

Skills

Influencer marketing

Negotiation skills

Analytical mindset

Relationship building

Project management

Strategic thinking

Education

Bachelor’s Degree in Marketing, Communications, or a related field

Job description

Job Description

Manage KOL and Publisher Relationships:

• Build and maintain relationships with KOLs, influencers, content creators, publishers, and agencies.
• Negotiate contracts and ensure smooth campaign execution.

Develop and Implement KOL/Publisher Strategies:

• Create and execute strategies aligned with brand goals.
• Provide clear briefs and direction for content development.
• Oversee content creation and execution.

Campaign Management and Performance Analysis:

• Coordinate campaign development and execution with agencies.
• Monitor and track campaign performance (ROI, engagement, reach).
• Analyze data to optimize campaigns and provide performance reports.

Agency Collaboration and Oversight:

• Manage and support external agencies specializing in KOL and publisher partnerships.
• Review and approve campaign proposals and content.

Strategic Integration and Reporting:

• Integrate KOL and publisher strategies into broader marketing campaigns.
• Provide regular reports and strategic recommendations to management.
• Stay up to date on industry trends.

Requirements

• Bachelor’s Degree in Marketing, Communications, or a related field
• Past experience in influencer marketing, KOL management, or publisher will be an added value.
• Strong understanding of digital media platforms, social media trends, and content creation processes.
• Excellent negotiation, communication, and interpersonal skills.
• Analytical mindset with the ability to assess campaign performance and make data-driven decisions.
• Strong project management skills, with the ability to manage multiple projects simultaneously and meet deadlines.
• Ability to work independently and as part of a team in a fast-paced environment.
• Strong relationship-building skills.
• Strategic thinking and creativity.
• Results-driven and metrics-focused.
• HR/05JD-MKT
• Highly organized with attention to detail.
• Adaptability and willingness to stay on top of evolving digital media trends.