Executive, Digital Marketing

Daimler Trucks North America LLC; Puchong; On-site; MYR 45,000 - 60,000; Full time

Job summary

A leading automotive company in Malaysia is seeking an Executive in Digital Marketing to drive customer engagement through effective management of digital platforms and targeted campaigns. The ideal candidate will have at least 3 years of experience in digital marketing and social media management, with strong skills in multimedia tools and SEO. Responsibilities include designing websites, executing marketing campaigns, and managing customer relationships. This role requires fluency in English and excellent communication skills.

Qualifications

• 3 years of experience in social media management and digital marketing.
• Knowledge in multimedia tools.

Responsibilities

• Design and manage digital platforms and tools like OneWeb and OWCC.
• Achieve KPIs for website performance and manage SEO/SEM tasks.
• Execute marketing campaigns in collaboration with creative agencies.
• Manage digital and direct marketing initiatives across multiple channels.
• Support CRM campaign execution by segmenting customer data.
• Maintain strong departmental and external relationships.

Skills

Fluent in English

Excellent writing and editing skills

Strong multimedia tools knowledge

Knowledge in SEO

Understanding of online marketing

Job description

Job Description - Executive, Digital Marketing (MER0003VLL)

Description

Job Summary

To drive leads and customer engagement through digital platform management, SEO/SEM, and targeted CRM campaigns.

Job Descriptions

• Design, manage, and update the wholesale website (“OneWeb”), retail website (“OneWeb Retail”) and other digital tools and applications including but not limited to OneWeb Car Configurator (OWCC), Online Test Drive Booking, EMH Online Store. This also extends to other digital platforms like the RCPS Digital Signage platform. Assist in managing digital platform enhancements and troubleshooting user experience issues in collaboration with IT, agencies, or platform vendors.
• Achieve key performance indicators such as reducing website bounce rate, increasing dwell time, and improving conversion rates. Optimize website content for SEO and manage SEM activities to maintain brand visibility on search engines.
• Develop, execute and optimize marketing campaigns in collaboration with creative agencies, including ATL & BTL media and communication strategy. Ensure timely submission of campaign materials to media agencies and update campaign/product information across digital platforms.
• Manage digital and direct marketing initiatives including email, SMS, mobile app, website, digital banners, social media and on-ground activations aligned with campaign and brand strategies.
• Support CRM campaign execution by segmenting customer data, preparing audience lists, and ensuring campaign messages are personalized and aligned with customer lifecycle stages.
• Maintain strong relationships within the department, across functions, with distributors, and customers to coordinate actions, manage brand reputation and ensure smooth execution of strategies.

Qualifications

• 3 years of experience in social media management and digital marketing.
• Knowledge in multimedia tools.

Skills

• Fluent in English – Excellent writing and editing (photo/video/text) skills – Knowledge in multimedia tools (strong Photoshop and visual skills)
• Adequate knowledge of SEO
• Knowledge of online marketing and good understanding of major marketing channels