Executive, Content Creator

AirAsia; Kuala Lumpur; Hybrid; MYR 100,000 - 150,000; Full time

Job summary

A leading airline brand is looking for a creative Content Creator to develop engaging social media content across various platforms, including IG, TikTok, and YouTube Shorts. You will work with influencers and the social media team to produce fast-paced videos and real-time content. Ideal candidates will have 1-3 years of experience, fluency in editing tools, and a knack for spotting trends. This role is perfect for someone passionate about storytelling and pop culture.

Qualifications

• 1–3 years of experience in content creation for brands or personal projects.
• Strong ability to use video editing tools effectively.
• Comfortable filming and producing content quickly.

Responsibilities

• Create content for AirAsia's social channels.
• Produce engaging short-form videos.
• Work with influencers on collaborative projects.

Skills

Video editing

Content creation

Social media savvy

Storytelling

Trend adaptation

Tools

CapCut

Adobe Rush

TikTok editor

Job description

This is a hands-on creative role for someone who lives and breathes content — and wants to help one of Asia’s most recognisable brands show up in fresh, culturally relevant ways.

As a Content Creator, you’ll be right at the heart of our biggest brand moments — from festive campaigns to major route launches, influencer activations, and beyond. You’ll turn ideas into scroll-stopping content that resonates with our audience, while working closely with a sharp team of social strategists, producers, and influencers.

Whether it’s a snappy Reel, a trending TikTok, or a behind-the-scenes clip from a live event — if it’s got storytelling power, you’ll help make it happen.

Responsibilities

• Creating social-first content for AirAsia’s owned channels (IG, TikTok, YouTube Shorts, etc.)
• Filming, editing, and producing short‑form videos using your phone or camera — fast and with flair
• Jumping on trends quickly and turning them into brand‑relevant moments
• Working with influencers and creators on collaborative content pieces
• Covering live moments, events, and shoots — and turning them into real‑time content
• Collaborating with the Social & Influencer Manager and Production Lead to bring campaign ideas to life
• Supporting campaign rollouts with content that fits the brief, the brand, and the platform
• Capturing and editing BTS, day‑in‑the‑life, UGC‑style, and reactive content
• Reviewing performance insights to help refine and improve creative output
• Keeping our content libraries organised and assets labelled properly for reuse

Qualifications

• You have 1–3 years of experience creating content for brands, media, or yourself (show us your work!)
• You know your way around editing tools like CapCut, Meitu, VN, Adobe Rush, or even TikTok’s native editor
• You’re confident filming, editing, and producing your own content — fast turnaround is your thing
• You have a strong understanding of what performs on TikTok, Instagram, and YouTube Shorts
• You’re creative, scrappy, and can tell a good story without a big production crew
• You’re on top of pop culture, trends, sounds, and internet humour
• You’re a team player who can take feedback, build on ideas, and keep energy high
• You’re organised, self‑motivated, and able to manage multiple projects at once

Our ideal candidate

• Loves making content that feels real, fun, and in tune with the moment
• Can adapt quickly — you’re as comfortable behind the camera as you are in front of it (if needed)
• Communicates clearly and kindly with teammates and collaborators
• Has ideas for days and isn’t afraid to try them out
• Knows the difference between content that gets likes and content that builds love