Email Marketing Specialist

BID Operations; Kuala Lumpur; On-site; MYR 100,000 - 150,000; Full time

Job summary

A dynamic marketing firm located in Kuala Lumpur is seeking an Email Marketing Specialist to build, test, and deploy full-lifecycle campaigns. Ideal candidates will have 1-3 years of B2C email marketing experience, familiarity with email marketing regulations, and proficiency in tools such as HubSpot. This position offers career growth opportunities in a vibrant work culture with benefits like healthcare coverage and gym access.

Benefits

Opportunities for career growth

Healthcare coverage

Gym benefits

Flexible dress code

Vibrant work culture

Qualifications

• 1-3 years of experience in B2C email marketing, preferably in finance or tech industries.
• Familiarity with GDPR and CAN-SPAM regulations.
• Proficiency in English; knowledge of Mandarin or other Asian languages is an advantage.

Responsibilities

• Build, test, and deploy full-lifecycle email campaigns.
• Collaborate with marketing teams for campaign design and execution.
• Track and report core email metrics and performance dashboards.
• Maintain and optimize automated workflows to improve ROI.

Skills

B2C email marketing experience

Lead/user segmentation

Data analysis

Cross-departmental collaboration

Project management awareness

Education

Bachelor’s degree in Marketing, Business English, or related fields

Tools

HubSpot

Salesforce Marketing Cloud

Job description

Responsibilities

• Build, test, and deploy full-lifecycle email campaigns (e.g., onboarding, nurturing, retention, cross-selling).
• Collaborate with Marketing Operations team to design campaign workflows, configure campaigns in HubSpot (or similar platforms), conduct quality assurance (QA) testing, schedule deliveries, and monitor performance.
• Support A/B testing initiatives, including segmenting test groups, deploying variant versions, and reporting test results.
• Execute audience segmentation strategies based on target user personas provided by marketing and promotional partners.
• Maintain and optimize automated workflows (e.g., lead nurturing, re‑engagement, churn recovery).
• Track and report core email metrics (delivery rate, open rate, click‑through rate (CTR), conversion rate, unsubscribe rate) and provide regular performance dashboards.
• Optimize email content, send times, and audience segmentation through A/B testing and multivariate testing to continuously improve ROI. Develop targeted engagement strategies based on user personas and behavioral data to enhance personalized experiences.
• Assist in setting up email campaign tags, UTM tracking, and revenue attribution analysis.
• Collaborate with Product Marketing and Design teams to obtain and review marketing assets (copy, images, templates, etc.).
• Coordinate with Marketing Operations on data requirements and lead scoring rule inputs.
• Support ad‑hoc cross‑departmental email requests while ensuring brand consistency and adherence to best practices.
• Ensure all marketing activities comply with international regulatory standards (e.g., GDPR, CAN‑SPAM).
• Manage user subscription preferences and unsubscribe lists to maintain email list health.
• Stay updated on the latest email marketing trends and regulations to drive team efficiency improvements.

Qualifications

• Bachelor’s degree or higher; majors in Marketing, Business English, or related fields are preferred.
• 1‑3 years of B2C email marketing experience; background in finance, Web3, or related tech industries is a plus.
• Familiar with overseas email marketing scenarios and practices (including GDPR, CAN‑SPAM, etc.), and proficient in lead/user segmentation, filtering, and content marketing theories.
• Skilled in operating mainstream email marketing tools (e.g., HubSpot, Salesforce Marketing Cloud) with system administration experience.
• Fluent in English; proficiency in Mandarin or other Asian languages will be a strong advantage.
• Detail‑oriented, logical thinker with strong data analysis abilities.
• Excellent communication and cross‑departmental collaboration skills, with project management awareness and a high sense of responsibility.

Benefits

• Opportunities for enriching career growth, including exposure to regional contexts
• Healthcare coverage (medical, dental, optical), gym benefits
• Flexibility in smart casual dress code
• Young, vibrant and open work culture