E-commerce Director

ULIAO SDN. BHD.; Johor Bahru; On-site; MYR 60,000 - 80,000; Full time

Job summary

A leading e-commerce beauty and wellness company is seeking an experienced e-commerce manager to oversee key platforms and develop strategies. Candidates should possess a Bachelor's degree and 5+ years of relevant experience, proficient in analytics and digital marketing. The role requires fluency in English and conversational Mandarin, with a focus on delivering an exceptional customer experience. Competitive compensation and a dynamic work environment await.

Qualifications

• 5+ years of experience in e-commerce, preferably in retail or consumer goods.
• Fluency in English and conversational Mandarin for client communication.
• Experience managing regional or international e-commerce markets is a plus.

Responsibilities

• Oversee e-commerce platforms like Shopify, Lazada, and Shopee.
• Develop e-commerce strategies to boost sales and visibility.
• Analyze platform performance metrics to refine strategies.

Skills

E-commerce management

Data analysis

Digital marketing

Multitasking

Customer service

Education

Bachelor’s Degree in Marketing, Business, E-Commerce

Tools

Google Analytics

SEO/SEM platforms

CRM systems

Job description

Responsibilities

• Oversee the day‑to‑day management of key e‑commerce platforms such as Shopify, Lazada, Shopee, and other regional online marketplaces.
• Develop and execute comprehensive e‑commerce strategies to increase sales and brand visibility.
• Collaborate with the live host and facilitate the entire live stream process that drives conversions and brand awareness.
• Continuously track and analyze platform performance metrics (sales, ROAS, CTR, etc.) and apply insights to refine strategies, improve conversion rates, and enhance user experience.
• Ensure high‑quality, SEO‑optimized product listings, including compelling product descriptions, high‑resolution images, and accurate product specifications.
• Implement and manage promotional campaigns, product bundling, and category merchandising.
• Conduct data‑driven analysis and A/B testing to refine strategies and enhance e‑commerce performance.

Digital Marketing Integration

• Collaborate with the marketing team to create integrated digital marketing campaigns (email marketing, social media, paid search, influencer collaborations).
• Leverage SEO/SEM, content marketing, and affiliate marketing strategies to drive traffic and sales.

Customer Service and Inventory Management

• Ensure a seamless shopping experience for customers, focusing on UI, UX, and after‑sales support.
• Work with the customer service team to handle inquiries, complaints, and returns, maintaining high levels of customer satisfaction.
• Collaborate with the logistics and inventory teams to ensure efficient stock management, timely fulfillment, and smooth order processing.

Qualifications

• Bachelor’s Degree in Marketing, Business, E‑Commerce, or a related field.
• At least 5+ years of experience in e‑commerce, preferably in retail or consumer goods.
• Proficiency in e‑commerce tools, CRM systems, Google Analytics, and digital marketing platforms (SEO, SEM, Google Ads, Facebook, Instagram, TikTok).
• Strong ability to analyze data and make data‑driven decisions.
• Result‑driven, able to work in fast‑paced environments and meet tight deadlines.
• Tech‑savvy and multitasking skills to juggle multiple e‑commerce operations seamlessly.
• Fluency in English and conversational Mandarin is required to effectively communicate with Mandarin‑speaking clients.
• Experience managing regional or international e‑commerce markets (Singapore, Malaysia, Indonesia) is a plus.

Join Us!

Leading the way in E‑commerce Beauty & Wellness

Established in Singapore in 2020, AI&MI Group is a beauty and wellness company offering nutritional food supplements and skincare products.

With brands such as IEM skincare, ZIEHA nutritious food, OEBAI beauty and fashion, and LABIG beauty cosmetics, the AI&MI Group strives for absolute quality and positions itself at the premium tier. It aims to be the world's most prestigious beauty and wellness (anti‑aging) group.

At present, AI&MI Group operates subsidiaries in China, Malaysia, Singapore, Hong