Director of Sales & Marketing - Avani Kota Kinabalu Hotel (Pre Opening Team)

Minor Hotel Group Limited; West Coast Division; On-site; MYR 120,000 - 180,000; Full time

Job summary

An international hotel brand in Malaysia is seeking a Director of Sales & Marketing for its upcoming hotel. This role requires strong leadership skills and a proven track record in luxury hotel marketing. The ideal candidate will drive financial performance through innovative marketing strategies and maintain brand standards. A bachelor's degree in marketing or business is required, along with previous experience in a similar role. Competitive compensation is offered.

Qualifications

• Must have international strategic sales and marketing experience.
• Previous experience as Director of Sales & Marketing in a luxurious hotel brand is essential.
• Ability to analyze, interpret and extract trends from data.

Responsibilities

• Drive the hotel’s financial performance and maximize sales efforts.
• Build and develop the hotel’s sales and marketing leadership.
• Oversee implementation of marketing and PR strategies.

Skills

Commercial/business acumen

Data analysis

Leadership

Communication

Education

Bachelor's degree in Marketing, Business or Commerce

MBA

Job description

Director of Sales & Marketing - Avani Kota Kinabalu Hotel (Pre Opening Team)

Minor Hotels is an international hotel owner, operator, and investor with a portfolio of more than 536 hotels worldwide, including the Avani brand. Avani Kota Kinabalu Hotel will open in Q2 2026 with 378 rooms, an all‑day dining restaurant, rooftop pool & bar, and 855 m² of meeting space. This boutique property targets business and leisure travelers seeking contemporary design and excellent service.

Job Description

Working closely with the Hotel's General Manager, Corporate Office and your team, you will set up, establish and drive the hotel’s financial performance and create results by maximizing sales efforts with innovative marketing ideas. You will develop rapport with key clients, take risks by entering new markets, attend domestic and international trade shows, and increase sales for the hotel. You will build and develop the hotel’s sales and marketing leadership in your geographic assignment, inspire and coach your team, and ensure marketing brand standards are fully respected. You will also oversee the implementation of marketing and PR strategies to meet changing market and competitive conditions, monitor competitors’ marketing activities, and maintain relationships with industry influencers and key strategic partners to uphold a consistent brand image across all sales, PR, marketing, and communication activities.

Qualifications

• Bachelor's degree equivalent International degree in Marketing, Business or Commerce or MBA
• International strategic sales and marketing experience
• Previous experience as Director of Sales & Marketing in a luxurious hotel brand
• Strong commercial/business acumen
• Ability to analyze, interpret and extract trends from data
• Effectively communicates with all levels
• A strong leader, who can articulate a vision and translate it to reality