Digital Performance Analyst, Group Digital Banking Group Technology & Digital

Maybank; Kuala Lumpur; On-site; MYR 67,000 - 112,000; Full time

Job summary

Maybank is seeking an analytical professional to ensure accurate data collection and business requirement gathering. You will perform digital channel UAT and validate GA/GA4 data, supporting NextGenApp and BAU initiatives in Kuala Lumpur.

Responsibilities include creating tagging specs, auditing tracking accuracy, coordinating with developers for GA/GA4 implementation, and validating releases through end‑to‑end UAT scenarios. Strong communication and SQL/BigQuery familiarity are essential.

Qualifications

• Bachelor’s degree or equivalent in data analytics, marketing, CS or related field.
• Proven background in UAT, including test case design, execution and defect management.
• Strong communication skills to translate data into business insights.
• Knowledge of tracking specifications / tagging requirements documents.
• Familiarity with Google Analytics (UA & GA4).
• Familiarity with SQL, BigQuery or other analytics platforms.
• Knowledge of customer journey analytics and UX research.

Responsibilities

• Create and maintain tagging specs for new features, campaigns and platforms.
• Audit tracking for data accuracy and KPI alignment.
• Collaborate with developers to implement GA/GA4 tracking.
• Validate technical implementation against specs during development and UAT.
• Monitor data flow across GA and GTM.
• Partner with product, marketing and engineering to capture analytics requirements.
• Design and execute end‑to‑end UAT test cases to validate tracking and reporting.

Skills

UAT expertise

Test case design

Defect management

Strong communication

UX research

Analytics requirements gathering

Education

Bachelor’s degree in Data Analytics, Marketing, Computer Science

Tools

Google Analytics GA/GA4

SQL

BigQuery

Google Tag Manager

Job description

Ensure accurate data collection and business requirement gathering, perform digital channel functional UAT and Google Analytics data validation, and support ongoing NextGenApp and BAU initiatives.

Responsibilities

• Create and maintain tracking specifications (tagging requirements documents) for new features, campaigns, and platforms.
• Audit existing tracking to ensure data accuracy and alignment with business KPIs.
• Collaborate with developers to implement GA/GA4 tracking.
• Validate technical implementation against tracking specifications during development and UAT.
• Monitor data flow across GA and GTM (Google Tag Manager).
• Partner with product managers, marketing, and engineering teams to capture analytics requirements.
• Design and execute end‑to‑end UAT test cases to validate tracking, functionality, reporting accuracy, and ensure alignment with release specifications.

Requirements

• Bachelor’s degree in Data Analytics, Marketing, Computer Science, or any related discipline.
• Proven background in User Acceptance Testing (UAT), including test case design, execution, and defect management.
• Strong communication skills to translate technical data into business insights.
• Knowledge of tracking specifications / tagging requirements documents.
• Familiarity with Google Analytics (Universal Analytics & GA4).
• Familiarity with SQL, BigQuery (BQ), or other analytics platforms.
• Knowledge of customer journey analytics and UX research.