Digital Marketing Specialist (Gaming)

Gravity Game Unite Sdn Bhd; Kuala Lumpur; On-site; MYR 100,000 - 150,000; Full time

Job summary

A leading gaming company in Kuala Lumpur is seeking a Junior Digital Marketing Specialist to assist in the planning and execution of digital marketing campaigns. The role involves collaborating with senior marketing team members and cross-functional teams in enhancing user acquisition and engagement. Candidates should possess a Bachelor's degree in Marketing or related field and have at least 2 years of digital marketing experience. An interest in gaming and familiarity with analytics tools is a plus.

Qualifications

• Minimum of 2 years of experience in digital marketing.
• Basic understanding of digital advertising platforms.
• Familiarity with analytics or tracking tools is an advantage.

Responsibilities

• Assist in executing digital marketing campaigns.
• Support the setup and optimization of paid advertising campaigns.
• Track and prepare basic performance reports.

Skills

Digital marketing

Performance marketing

Communication

Attention to detail

Education

Bachelor’s degree in Marketing or related field

Tools

Google Analytics

Adjust

Job description

Gravity Game Unite Sdn Bhd – Kuala Lumpur, Kuala Lumpur

As a Junior Digital Marketing Specialist, you will support the planning, execution, and optimization of digital marketing campaigns to help acquire users, increase engagement, and support the growth of our online games.

You will work closely with senior marketing team members and cross-functional teams such as Product, Creative, and Analytics to learn and contribute to performance-driven campaigns across multiple digital channels. This role is ideal for a motivated early-career marketer with a strong interest in gaming and digital advertising.

Key Responsibilities

• Assist in executing digital marketing campaigns across multiple channels, including paid user acquisition, social media, influencer collaborations, and email marketing.
• Support the setup, monitoring, and optimization of paid advertising campaigns (e.g. Google Ads, Meta, TikTok) under guidance from senior team members.
• Track and prepare basic performance reports using tools such as Google Analytics, Adjust, or AppsFlyer.
• Coordinate with creative teams to support the development and testing of ad creatives for gaming audiences.
• Conduct market research on audience behavior, campaign performance, and competitor activity.
• Assist in marketing support for game launches, updates, and live-operations activities.
• Liaise with external vendors, agencies, or platforms when required.

Qualifications

• Bachelor’s degree in Marketing, Communications, Business, or a related field.
• A minimum of 2 years of experience in digital marketing, performance marketing, or a related role.
• Basic understanding of digital advertising platforms and online marketing concepts.
• Familiarity with analytics or tracking tools (e.g. Google Analytics, Adjust) is an advantage.
• Strong attention to detail, willingness to learn, and good communication skills.
• Interest in gaming and familiarity with gaming communities, mobile games, or online entertainment.

Nice to Have

• Internship or project experience in digital marketing or mobile app marketing.
• Basic knowledge of ASO (App Store Optimization).
• Experience managing social media pages or digital campaigns (personal or professional).