Digital Marketing Specialist | Fresh Grad welcome Full Time

Career Horizons; Petaling Jaya; On-site; MYR 100,000 - 150,000; Full time

Job summary

A specialty flooring company in Petaling Jaya is seeking a Marketing Executive to develop and implement marketing strategies. The ideal candidate will have a bachelor’s degree in Marketing or related field, with experience in digital marketing and social media management. Responsibilities include planning campaigns, managing brand communications, and supporting sales initiatives. Professional development opportunities are offered.

Benefits

Professional development

Qualifications

• Strong understanding of both digital and traditional marketing.
• Ability to work under pressure and meet tight deadlines.

Responsibilities

• Assist in developing and implementing marketing plans aligned with company objectives.
• Manage and grow social media platforms.
• Conduct competitor analysis and market trends research.

Skills

Digital marketing

Social media management

Communication

Presentation

Interpersonal skills

Education

Bachelor’s degree in Marketing, Business, or related field

Tools

Canva

Google Analytics

CRM software

Job description

Overview

Company Overview Our client, established in 2013, is a trusted timber flooring specialist in Malaysia, offering a wide range of premium solutions including engineered wood, solid wood, laminated, bamboo, and SPC flooring. They provide end-to-end services from consultation and supply to professional installation and after-care, serving homeowners, developers, and designers with high-quality, durable, and aesthetically pleasing flooring solutions.

Key Roles & Responsibilities

1. Marketing Strategy & Planning
   • Assist in developing and implementing marketing plans aligned with company objectives.
   • Support product launches, promotions, and branding activities.
   • Identify new market opportunities and customer segments.
2. Digital Marketing
   • Manage and grow social media platforms (Facebook, Instagram, LinkedIn, TikTok, etc.).
   • Plan and execute online advertising campaigns (Google Ads, Meta Ads).
   • Monitor website performance and SEO optimization.
   • Create engaging digital content (graphics, videos, blogs).
3. Campaign Management
   • Plan, execute, and monitor integrated marketing campaigns (online & offline).
   • Track campaign performance using KPIs and analytics tools.
   • Recommend strategies to improve ROI and campaign effectiveness.
4. Market Research & Analysis
   • Conduct competitor analysis and monitor market trends.
   • Gather customer insights to guide product positioning.
   • Prepare regular marketing performance reports for management.
5. Branding & Communication
   • Ensure brand consistency across all marketing channels.
   • Develop marketing materials (brochures, presentations, catalogs).
   • Coordinate with external agencies, designers, and media partners.
6. Event & Promotion Management
   • Support in organizing trade shows, exhibitions, roadshows, and product demos.
   • Manage sponsorships, collaborations, and PR activities.
   • Coordinate with the sales team on promotional initiatives.
7. Sales Support
   • Provide marketing collateral and promotional materials to the sales team.
   • Generate qualified leads through campaigns.
   • Assist in preparing client presentations and proposals.

Required Skills & Qualifications

• Bachelor’s degree in Marketing, Business, or related field.
• Strong understanding of both digital and traditional marketing.
• Excellent communication, presentation, and interpersonal skills.
• Ability to work under pressure and meet tight deadlines.
• Familiarity with marketing tools such as Canva, Google Analytics, CRM software.

Benefits

• Professional development

Experience

• Digital marketing: 1 year (Preferred)
• Social media management: 1 year (Preferred)
• Google Analytics: 1 year (Preferred)