Digital Marketing Specialist

FastLaneRecruit; Petaling Jaya; On-site; MYR 100,000 - 150,000; Full time

Job summary

A recruiting agency in Malaysia seeks a Digital Marketing Specialist to develop innovative digital strategies, optimize campaigns, and enhance brand visibility. The ideal candidate will have at least 2 years of experience, a deep understanding of SEO, PPC, and social media. Responsibilities include developing digital campaigns across platforms, analyzing web performance, and creating engaging content. The role offers attractive remuneration and annual performance bonuses in a vibrant workplace atmosphere.

Benefits

Attractive remuneration

Commission

Annual performance bonus

Vibrant workplace atmosphere

Qualifications

• A minimum of 2 years of proven experience in digital marketing.
• Strong understanding of key digital marketing tools.
• Experience in managing and growing social media accounts.
• Strong analytical skills to interpret marketing data.
• Creative thinking for engaging digital content creation.
• Excellent communication and teamwork skills.
• Familiarity with marketing automation tools.

Responsibilities

• Develop and manage comprehensive digital marketing campaigns.
• Optimize PPC and social media advertising for maximum ROI.
• Conduct keyword research and apply SEO best practices.
• Analyze web traffic and KPIs using Google Analytics.
• Create engaging content for email marketing and social media.
• Manage and grow client's social media presence.
• Collaborate with internal teams for marketing strategies.
• Stay ahead of digital marketing trends.
• Prepare regular reports on marketing efforts.

Skills

Digital marketing

SEO best practices

PPC

Social media marketing

Content marketing

Analytical skills

Creativity

Communication

Teamwork

Marketing automation tools

Tools

Google Ads

Google Analytics

Facebook Ads Manager

SEMrush

Moz

HubSpot

Mailchimp

Adobe Photoshop

Canva

Job description

About the job Digital Marketing Specialist

We are hiring a Digital Marketing Specialist who is passionate about driving growth through innovative digital strategies. In this role, you will play a pivotal part in shaping the online presence and delivering impactful campaigns that boost brand visibility, engage key audiences, and generate measurable results.

As a Digital Marketer, you'll collaborate closely with cross-functional teams, including content creators, designers, and sales, to implement and optimize digital marketing initiatives. Your work will directly support business goals and enhance the overall marketing strategy.

Key Responsibilities:

• Develop and manage comprehensive digital marketing campaigns across multiple platforms, including Google, Facebook, LinkedIn, and Instagram.
• Optimize paid search (PPC) and social media advertising for maximum ROI and performance.
• Conduct in-depth keyword research and apply SEO best practices to improve organic search rankings and drive traffic.
• Analyze web traffic, conversions, and other KPIs using tools such as Google Analytics, providing actionable insights for campaign optimization.
• Create engaging, high-quality content for email marketing, social media, blogs, and websites to attract and retain customers.
• Manage and grow the client's social media presence, including engagement with online communities.
• Collaborate with internal teams to ensure marketing strategies align with broader business objectives.
• Stay ahead of digital marketing trends and emerging technologies to continuously improve campaign performance.
• Prepare and present regular reports on marketing efforts, highlighting successes and areas for improvement.

Requirements:

• A minimum of 2 years of proven experience in digital marketing, with expertise in paid search, social media, SEO, and content marketing.
• Strong understanding of key digital marketing tools such as Google Ads, Google Analytics, Facebook Ads Manager, and SEO tools like SEMrush or Moz.
• Experience in managing and growing social media accounts across various platforms.
• Strong analytical skills with the ability to interpret marketing data and make informed decisions.
• Creative thinking, with the ability to produce engaging and relevant content across digital channels.
• Excellent communication and teamwork skills, with experience collaborating with cross-functional teams.
• Familiarity with marketing automation tools like HubSpot or Mailchimp.

Preferred Qualifications:

• Experience in A/B testing, conversion rate optimization (CRO), and user experience (UX) design.
• Knowledge of graphic design tools such as Adobe Photoshop or Canva for creating digital assets.
• Experience in affiliate and influencer marketing campaigns.
• Familiarity with CRM systems and email marketing platforms.
• Attractive remuneration and commission.
• Annual performance bonus.
• Enjoyable and vibrant workplace atmosphere.