Digital Marketing Specialist

Gtrontec; Penang; On-site; MYR 100,000 - 150,000; Full time

Job summary

A leading AI-driven solutions provider in Malaysia is seeking an AI / Digital Marketing Specialist to drive their digital marketing efforts across various platforms. The role involves creating and managing content on LinkedIn and YouTube while engaging with industry influencers and managing local ecosystem relations. Candidates should have a relevant degree and familiarity with AI marketing tools. This position offers an opportunity to blend creativity with technology to enhance brand presence in the industrial sector.

Qualifications

• Bachelor’s or Master’s degree in Marketing, Communications, Business, or related fields.
• Familiarity with digital content platforms and AI marketing tools.
• Strong content creation and storytelling skills for industrial audiences.

Responsibilities

• Create, optimize, and manage digital content using AI marketing tools.
• Track and analyze digital performance metrics for improvement.
• Engage local media and industry associations for collaboration.

Skills

Digital content creation

Social media management

Communication skills

Analytical skills

Education

Bachelor’s or Master’s degree in Marketing, Communications, Business

Industrial design or AI background

Tools

AI marketing tools

LinkedIn

YouTube

Job description

About The Company

GTRONTEC is an AI-driven industrial intelligence solutions provider, founded in 2018 as a strategic incubation by TCL. As an industry leader in industrial intelligence, GTRONTEC leverages its strong manufacturing heritage and AI technology advantages to deliver end-to-end intelligent solutions for the broad semiconductor sector. These solutions cover manufacturing execution, equipment automation, quality management, energy and carbon management, logistics automation, and digital supply chain management. Powered by proprietary industrial software, intelligent equipment, AI platforms, and tools, GTRONTEC enables manufacturing enterprises to achieve digital transformation and high-quality development with ultimate efficiency, yield, and cost optimization.

Job Summary

The AI / Digital Marketing Specialist will be responsible for driving the company’s digital marketing execution across LinkedIn, YouTube, podcasts, and local media ecosystems, with a strong focus on industrial, semiconductor, and B2B audiences.

This role combines AI-enabled content creation, social media operations, local ecosystem engagement, and event-driven marketing support.

Key Responsibilities

1. Digital & AI Marketing Execution
   • Create, optimize, and manage digital content using AI marketing tools for efficiency and scalability
   • Track and analyze digital performance metrics and continuously improve engagement and reach
2. Social Media & Content Management
   • Create and maintain official LinkedIn, YouTube, and podcast channels
   • Manage posting schedules, engagement, comments, and direct messages
   • Ensure consistent brand voice across all digital platforms
3. Industrial Media & Local Ecosystem Engagement
   • Identify and collaborate with local industry self-media, influencers, and B2B content creators
   • Support brand exposure through localized digital channels
4. Industry Associations & Community Relations
   • Support marketing engagement and coordination with industry associations
   • Maintain regular communication, event participation, and content collaboration with associations
   • Support sponsorships, joint events, and branding initiatives
5. Event & Exhibition Marketing Support
   • Support regional marketing activities at industry exhibitions and trade shows
   • Assist in pre-event promotion, on-site marketing materials, and post-event digital follow-up

Job Requirements

Education & Background

• Bachelor’s or Master’s degree in Marketing, Communications, Business, or related fields
• Candidates with industrial design or AI background are welcome to apply.
• Candidates with industrial, semiconductor, manufacturing, or B2B background are strongly preferred
• Fresh graduates or early-career candidates are welcome for junior roles

Experience & Skills

• Hands-on experience with LinkedIn, YouTube, podcasts, and digital content platforms
• Familiarity with AI marketing tools (e.g. AI copywriting, analytics, automation tools)
• Strong content creation and storytelling skills for industrial / technical audiences
• Ability to identify and engage local media and self-media ecosystems
• Comfortable supporting exhibitions and on-site marketing activities
• Strong communication and coordination skills