Digital Marketing Specialist

AP MEDIA LINK PTE. LTD.; Kuala Lumpur; On-site; MYR 60,000 - 90,000; Full time

Job summary

An international media company in Kuala Lumpur is seeking a digital marketing expert to lead digital media operations. The role involves developing marketing strategies, creating digital content, and utilizing AI tools for campaigns. Candidates should have a strong background in digital marketing, fluency in English and Chinese, and a passion for innovative technologies. This position offers competitive salary, career growth, and opportunities for international exposure.

Benefits

Competitive salary

Company-funded learning & training

Annual performance-based bonus

Long service bonus

Career growth opportunities

Access to premium AI marketing tools

Qualifications

• 2–3+ years proven experience in digital marketing or media production.
• Strong content creation skills including graphics, video, and copywriting.
• Experience with AI tools like ChatGPT, Jasper, or Midjourney.

Responsibilities

• Develop and execute digital marketing campaigns.
• Create and edit digital assets using Adobe Suite and Canva.
• Track and analyze campaign performance with tools like Google Analytics.

Skills

Digital marketing

Media production

AI tools

Fluency in English

Fluency in Chinese

Tools

HighLevel CRM

Google Ads

Facebook/Instagram Business Manager

Job description

We are an early-stage international media company focused on AI-driven advertising and smart media platforms, operating across New Zealand, Singapore, and Australia. Our mission is to combine creativity, technology, and high-performance campaigns to connect global audiences with meaningful content.

As our first hire, you will set up and run the entire digital media operation — from content to campaigns to analytics. This role requires a self-starter with proven experience in digital marketing, media, and AI-driven tools.

Key Responsibilities

• Digital Strategy & Execution
  • Develop and execute digital marketing campaigns across social media, Google Ads, and programmatic platforms.
  • Build and manage lead funnels, landing pages, and automation workflows using HighLevel CRM.
• Content Production & AI Integration
  • Create and edit digital assets (short videos, graphics, ads) using Canva, Adobe Suite, and AI platforms (ChatGPT, Midjourney, Runway).
  • Apply AI tools for content generation, ad copywriting, and campaign personalization.
• Advertising & Performance Marketing
  • Run and optimize ad campaigns (Facebook/Instagram/Google) for lead generation and conversions.
  • Manage budgets and reporting to maximize ROI.
• Analytics & Reporting
  • Track and analyze campaign performance with Google Analytics, HighLevel, and AI dashboards.
  • Provide actionable insights and recommendations directly to the Director.
• Collaboration & Growth
  • Work directly with the Director on strategy and execution.
  • Suggest and test new technologies to keep the company at the forefront of AI + media innovation.

Requirements

• 2–3+ years proven experience in digital marketing, performance ads, or media production.
• Hands‑on skills with CRM platforms (HighLevel, HubSpot, ActiveCampaign, or similar).
• Proficiency in ad platforms (Google Ads, Facebook/Instagram Business Manager).
• Strong content creation skills (graphics, short‑form video, copywriting).
• Experience with AI tools (ChatGPT, Jasper, Midjourney, Runway, etc.).
• Fluency in English and Chinese (written & spoken) to manage bilingual campaigns.
• Analytical mindset — able to interpret data and adjust campaigns for better results.
• Self‑motivated, resourceful, and comfortable working independently in a startup environment.

What We Offer

• Competitive salary
• Company‑funded learning & training: access to professional courses and certifications.
• Annual performance‑based bonus: rewarding strong company results.
• Long service bonus: recognition for commitment and loyalty.
• Career growth: opportunity to be the first core team member with clear promotion paths into senior leadership as we scale.
• International exposure: we operate in NZ, Singapore, and Australia with possible future relocation opportunities.
• Access to premium AI and marketing tools to support your work.