Digital Marketing Specialist

EMC Lending Corporation; Kuala Lumpur; On-site; MYR 100,000 - 150,000; Full time

Job summary

A financial services company in Kuala Lumpur is seeking a skilled professional for social media marketing, focusing on creating and managing engaging short-form videos for TikTok, Instagram, and YouTube. The successful candidate must be fluent in English and Chinese, experienced with video editing tools, and have a strong understanding of social media strategies. This role offers an opportunity to drive engagement and grow the company's online presence.

Qualifications

• Fluent in English and Chinese (Mandarin) – written and spoken.
• Strong experience in short video creation and editing.
• Familiar with TikTok, Instagram, and YouTube marketing strategies.

Responsibilities

• Create, edit, and publish short-form videos for TikTok, Instagram Reels, and YouTube Shorts.
• Manage and grow company accounts on TikTok, Instagram, and YouTube.
• Analyze content performance and adjust strategies based on data.

Skills

Short video creation and editing

Social media marketing strategy

Fluent in English and Chinese

Video editing tools proficiency

Understanding social media algorithms

Tools

CapCut

Premiere Pro

Final Cut Pro

Job description

Key Responsibilities

• Create, edit, and publish short-form videos for TikTok, Instagram Reels, and YouTube Shorts

• Develop engaging video hooks, storytelling, captions, and on-screen text

• Stay up to date with platform trends, sounds, formats, and algorithms

• Optimize videos for reach, engagement, and conversion

Social Media Marketing

• Manage and grow company accounts on TikTok, Instagram, and YouTube

• Plan and execute content calendars aligned with marketing goals

• Write engaging captions in English and Chinese

• Monitor performance metrics (views, engagement, followers, conversions)

• Engage with comments and messages when needed

Strategy & Optimization

• Analyze content performance and adjust strategies based on data

• Research competitors and industry trends

• Collaborate with management to align content with brand positioning and campaigns

Requirements

Must-Have Qualifications

• Fluent in English and Chinese (Mandarin) – written and spoken

• Strong experience in short video creation and editing

• Familiar with TikTok, Instagram, and YouTube marketing strategies

• Proficient with video editing tools (e.g. CapCut, Premiere Pro, Final Cut Pro, or similar)

• Good understanding of social media algorithms and content optimization

Preferred Qualifications

• Experience growing social media accounts organically

• Basic knowledge of paid ads on TikTok / Meta / YouTube (a plus, not required)

• Experience working with international or bilingual brands

• Creative mindset with strong attention to detail