Digital Marketing Specialist

WediaLab; Kuala Lumpur; On-site; MYR 100,000 - 150,000; Full time

Job summary

A digital marketing agency based in Kuala Lumpur is seeking a marketing executive to enhance social media advertisement effectiveness and collaborate across departments for content creation. Candidates should have a diploma or degree in relevant fields and experience in optimizing paid media strategies. Key responsibilities include monitoring social sentiment and maintaining campaign reports. Fluency in English is required, while knowledge of other languages is a plus.

Qualifications

• Diploma or higher in relevant fields.
• Experience in optimising paid media strategies.
• Excellent communication skills in English.

Responsibilities

• Collaborate with teams to improve social media performance.
• Monitor social media sentiment and brand positioning.
• Maintain campaign reporting and oversee execution.

Skills

Experience in social media advertisement

Communication and presentation skills

Proficiency in analytic tools

Tech-savvy with online marketing tools

Background in e-commerce

Education

Diploma or higher in Marketing, Mass Communication, or Advertising

Tools

Microsoft Excel

Job description

Job Description

• Work with Digital Marketing teams to improve social media advertisement performance.
• Collaborate with different departments to strategise, plan and create content for clients’ social media.
• Monitor daily for social media sentiment and brand positioning.
• Maintain campaign reporting, metrics, and site analysis, and oversee execution of campaign schedules and budgets.
• Monitor costs and return on investment (ROI).
• Identify opportunities of improvement and engagement to help clients expand brand awareness.
• Assist seniors in creating reports with analytics to send to stakeholders for regular updates on content performance.

Job Requirements

• Diploma/Advanced/Higher/Graduate Diploma, Bachelor’s Degree/Postgraduate Diploma/Professional Degree in Marketing, Mass Communication, or Advertising/Media.
• Experience in strategising and optimising paid media strategies across platforms like Facebook/Instagram, AdWords, YouTube, and third-party ad platforms is a plus.
• Excellent communication and presentation skills in English are a must; proficiency in Mandarin, Thai, Vietnamese or other languages is advantageous.
• Proficiency in Microsoft Excel or other analytic tools for reporting and analysis.
• Tech-savvy with strong knowledge of online marketing tools.
• Additional advantage: Background in marketing agency, e-commerce, partner relationships, or dropshipping business.