Digital Marketing Specialist

WediaLab; Kuala Lumpur; On-site; MYR 100,000 - 150,000; Full time

Job summary

A leading digital marketing agency in Kuala Lumpur is seeking a talented professional to enhance social media advertisement performance and create engaging content for clients. The ideal candidate will hold a diploma or degree in Marketing or Mass Communication, with strong communication skills in English and an analytical background. Experience with platforms like Facebook and AdWords is advantageous. This role offers a dynamic work environment focused on building brand engagement.

Qualifications

• Diploma or higher in Marketing, Mass Communication, or Advertising.
• Experience in optimizing paid media strategies is a plus.
• Excellent English communication and presentation skills required.

Responsibilities

• Work with marketing teams on social media ad performance.
• Collaborate to create content for clients' social media.
• Monitor social media sentiment and brand positioning.

Skills

Social media advertisement improvement

Content strategy and planning

Reporting and analytics

Excellent communication skills

Proficiency in Microsoft Excel

Tech-savvy

Education

Diploma/ Degree in Marketing, Mass Communication or Advertising

Tools

Analytic tools

Facebook/Instagram Ads

AdWords

YouTube Ads

Job description

Job Description

• Work with Digital Marketing teams to improve social media advertisement performance.
• Collaborate with different departments to strategise, plan and create content for clients’ social media.
• Monitor daily for social media sentiment and brand positioning.
• Maintain campaign reporting, metrics, and site analysis, and oversee execution of campaign schedules and budgets.
• Monitor costs and return on investment (ROI).
• Identify opportunities of improvement and engagement to help clients expand brand awareness.
• Assist seniors in creating reports with analytics to send to stakeholders for regular updates on content performance.

Job Requirements

• Diploma/Advanced/Higher/Graduate Diploma, Bachelor’s Degree/Postgraduate Diploma/Professional Degree in Marketing, Mass Communication, or Advertising/Media.
• Experience in strategising and optimising paid media strategies across platforms like Facebook/Instagram, AdWords, YouTube, and third-party ad platforms is a plus.
• Excellent communication and presentation skills in English are a must; proficiency in Mandarin, Thai, Vietnamese or other languages is advantageous.
• Proficiency in Microsoft Excel or other analytic tools for reporting and analysis.
• Tech-savvy with strong knowledge of online marketing tools.
• Additional advantage: Background in marketing agency, e-commerce, partner relationships, or dropshipping business.