Digital Marketing Specialist

Health Lane Family Pharmacy Sdn Bhd; Kuala Lumpur; On-site; MYR 100,000 - 150,000; Full time

Job summary

A healthcare service provider located in Kuala Lumpur is seeking a Digital Marketing Specialist to develop and optimize traffic acquisition strategies across various digital platforms. The successful candidate will oversee social media management, SEO efforts, and content creation while utilizing data analytics to make informed decisions. Candidates with a Bachelor's degree in Marketing and expertise in performance marketing are encouraged to apply. Proficiency in Mandarin is preferred to communicate with clients effectively.

Qualifications

• Bachelor's degree in Marketing, Digital Marketing, Business, or a related field.
• Experience in similar industry is an advantage.
• Detail-oriented and highly organized with the ability to manage multiple projects.
• Ability to work in a fast-paced environment and adapt to changing priorities.
• Familiar with social platform analytics tools.
• Proficient in Mandarin for effective communication.

Responsibilities

• Develop and execute a comprehensive traffic acquisition strategy across multiple digital channels.
• Optimize media buying strategies to maximize customer acquisition and retention.
• Craft engaging and creative content for ads and organic content.
• Monitor customer acquisition costs and marketing performance metrics.
• Conduct keyword research and enhance user experience to drive organic traffic.

Skills

Social Commerce

SEO

Paid Search

Paid Social

Digital Advertising

Data Analysis

Communication Skills

Education

Bachelor's degree in Marketing or related field

Tools

Google Ads

Meta Business Suite

Job description

TheDigital Marketing Specialist focuses on Traffic Acquisitionis responsible to develop strategies that optimize for algorithmic success, including high engagement, watch time, and audience retention for driving high-quality traffic to our social media & ecommerce platforms. This role requires expertise in Social Commerce, SEO, paid search, paid social, , marketplace and advertising.

Traffic Acquisition & Growth Strategy

Develop and execute a comprehensive traffic acquisition strategy across multiple digital channels, including SEO, PPC, paid social, influencer marketing, and marketplace ads

Optimize media buying strategies to ensure efficient spending and maximize customer acquisition and retention

Stay updated on emerging trends, algorithm changes, and best practices in digital marketing and e-commerce

Social Media Management

Optimise digital advertising campaigns (Google Ads, Meta Business Suite) focusing on acquisition, engagement, and conversion.

Plan, schedule, and execute social media content and campaigns

Content Copy Writing

Craft engaging and creative contents for both ads and organic content, ensuring brand consistency and audience appeal.

Oversee content calendars for social media postings and video marketing.

Website Management

Optimize the company website (UX/UI, content, SEO) and e-commerce platforms .

Manage and update company website content to ensure it remains informative, engaging, user-friendly and align with brand messaging.

Develop and execute digital marketing strategies, email campaigns, social media (FB, Instagram, Tik Tok) and paid ads.

Search Engine Optimization (SEO)

Conduct keyword research, optimize website content, and enhance user experience to drive organic traffic

Monitor and improve site rankings, domain authority, and overall SEO performance

Data Analysis & Reporting

Monitor customer acquisition costs (CAC), return on ad spend (ROAS), conversion rates, and other key metrics

Monitor and analyse marketing performance metrics, making data-driven decisions and amending strategies as needed to optimize results.

Utilise data analytics and performance metrics, analyse web traffic, conversion rates to enhance digital marketing strategies and website effectiveness.

Job Requirements:

Bachelor's degree in Marketing, Digital Marketing, Business, or a related field

Experience in similar industry is an advantage

Detail-oriented and highly organized with the ability to manage multiple projects

Ability to work in a fast-paced environment and adapt to changing priorities

Familiar with social platform analytics tools

Required language(s): English, Bahasa Malaysia, Mandarin. We are seeking candidates proficient in Mandarin to effectively communicate with Mandarin-speaking clients.

Experience in performance marketing, social media (all), e-commerce traffic management, or digital advertising

Proven track record in managing and optimizing multi-channel traffic acquisition campaigns

Strong expertise in SEO, PPC, paid social, and marketplace advertising

Analytical mindset with strong problem-solving skills

Excellent communication and negotiation skills for working with vendors, agencies, and influencers