Digital Marketing Senior Executive

Focus Point Vision Care Group Sdn Bhd; Petaling Jaya; On-site; MYR 200,000 - 250,000; Full time

Job summary

A leading optical retail chain in Malaysia is seeking a Digital Marketing Specialist to manage social media campaigns and digital marketing activities. The ideal candidate will have a degree in Marketing, at least 2 years of experience, and strong creative content writing skills. Responsibilities include developing campaigns, analyzing market trends, and managing online advertisements. This role offers an attractive salary and various employee benefits.

Benefits

Attractive salary remuneration package

Medical and Dental claim

Insurance coverage

Staff purchase discount for eyewear products

Yearly complimentary eyewear product

Vision healthy lifestyle reward

Qualifications

• Minimum 2 years experience in digital marketing or related field.
• Good communication and interpersonal skills.
• Flexible and quick learner with strong understanding of market trends.

Responsibilities

• Manage all social media campaigns and digital marketing activities.
• Develop creative campaigns to boost branding and promotion efficiency.
• Initiate optimized online advertisements on various platforms.
• Write and edit social media copy and creative assets for ads.

Skills

Digital marketing

Social media management

Creative content writing

Market trend analysis

Basic video editing

Education

Diploma/Degree in Marketing or related field

Job description

Company Overview

Focus Point is the leading optical retail chain store in Malaysia, recognized as the largest optical retail chain and listed on Bursa Malaysia.

Responsibilities

• Manage all social media campaigns, platforms, enquiries, digital marketing activities, KOLs, and events.
• Report to the manager on a daily basis.
• Develop creative campaigns to boost branding and promotion efficiency.
• Initiate optimized online advertisements on Meta, TikTok, Google, SEO & SEM.
• Write and edit social media copy and creative assets for ads.
• Analyze market trends and competitor actions to pinpoint growth opportunities.
• Perform additional ad-hoc tasks as required.

Qualifications

• Diploma/Degree in Marketing or related field.
• Minimum 2 years experience in digital marketing or related field.
• Flexible, quick learner with strong understanding of market trends and social media management.
• Good communication and interpersonal skills.
• Creative content writing skills.
• Basic video editing skills is an added advantage.

Benefits

• Attractive salary remuneration package
• Medical and Dental claim
• Insurance coverage
• Staff purchase discount for eyewear products and Komugi bakery privilege card
• Yearly complimentary eyewear product for 1 year service and above
• Vision healthy lifestyle reward, free eyewear

Application Questions

• Do you have experience with Search Engine Marketing (SEM)?
• Which of the following statements best describes your right to work in Malaysia?
• Do you have experience with Search Engine Optimisation (SEO)?
• What's your expected monthly basic salary?
• Which of the following types of qualifications do you have?
• How many years of digital marketing experience do you have?
• Which of the following online advertising methods do you have experience with?
• How much notice are you required to give your current employer?

Location

Kota Kemuning, Selangor, MY