Digital Marketing Senior Executive

Visual Solutions (M) Sdn Bhd; Kuala Lumpur; Hybrid; MYR 200,000 - 250,000; Full time

Job summary

A leading human resources software company in Kuala Lumpur seeks a Senior Digital Marketing Executive. The role involves developing digital marketing strategies, managing social media accounts, and leading marketing initiatives. Candidates should have a Bachelor’s in Marketing and at least 4 years of experience in digital marketing, with a strong grasp of SEO and content marketing. This position offers a hybrid work model and various benefits, including performance bonuses and medical insurance.

Benefits

Hybrid Working mode

Annual Leave

Medical Leave

Performance Bonus

Medical & Life Insurance

Qualifications

• Minimum 4 years of experience in digital marketing or a similar role.
• Proven experience in managing social media accounts and executing marketing campaigns.
• Strong analytical, communication, and project management skills.

Responsibilities

• Develop and execute digital marketing strategies to strengthen brand presence.
• Evaluate marketing campaign performance and analyze data for improvements.
• Supervise junior marketing staff in content development and daily tasks.

Skills

Digital marketing management

SEO/SEM

Google Analytics

Content marketing

Project management

Fluent in Mandarin

Fluent in English

Education

Bachelor’s Degree in Marketing or relevant field

Job description

Senior Digital Marketing Executive – SEO

Job Responsibilities

• Develop and execute annual digital marketing strategies and budget allocation to strengthen brand presence and conversion rates.
• Responsible for branding company products and planning overall marketing directions.
• Responsible for event planning and management, including seminars, exhibitions, and conferences that align with company objectives.
• Evaluate marketing campaign performance and analyze data to identify improvement opportunities.
• Liaise with internal departments and external service providers to promote programs and campaigns effectively.
• Update website and social media platform content regularly, including copywriting and visual coordination.
• Ensure all marketing plans and activities are executed according to project timelines.
• Conduct competition research and market analysis to identify target audiences and industry trends.
• Perform in-depth market research and analysis to evaluate brand awareness, marketing trends, and competitor movements.
• Plan and assist with new product launches, promotional events, and marketing campaigns.
• Perform product demonstrations for customers, staff, and other stakeholders when necessary.
• Supervise and guide junior marketing staff or interns in content development and daily tasks.
• Collaborate closely with cross-functional teams such as Sales, Product, and Design to ensure consistent brand messaging.
• Manage and evaluate external vendors, agencies, and media partners to achieve marketing objectives.
• Optimize paid media campaigns (Google Ads, Meta Ads, SEO/SEM, etc.) to maximize ROI and lead generation.
• Monitor and report marketing KPIs, providing data‑driven recommendations for continuous improvement.
• Assist in the development of business plans and identify new market opportunities for company growth.
• Provide product recommendations and marketing insights to Management to support revenue growth.

Job Requirements

• Bachelor’s Degree in Marketing or any relevant field
• Minimum 4 years of experience in digital marketing or a similar role
• Proven experience in managing company social media accounts and executing integrated marketing campaigns
• Excellent understanding of digital marketing concepts, SEO, SEM, Google Analytics, and content marketing strategies
• Experience in B2C social media management and content generation preferred
• Strong analytical, communication, and project management skills
• Fluent in Mandarin and English, with excellent written and verbal communication abilities
• Ability to work independently with minimal supervision and lead marketing initiatives

Benefits

• Hybrid Working mode with 3 days working on the office and 2 days working remotely.
• Annual Leave, Medical Leave, Maternity Leave, Paternity Leave
• Meal Allowance, Travel Allowance, Parking Subsidy, Medical & Dental Expenses Entitlement
• Performance Bonus
• Incentives
• Medical & Life Insurance

Your application will include the following questions:

• Which of the following statements best describes your right to work in Malaysia?
• What's your expected monthly basic salary?
• Which of the following types of qualifications do you have?
• How many years' experience do you have as a Digital Marketing Executive?

Visual Solutions is a leading human resources software company that is dedicated and focused entirely on developing and implementing its Human Resources System software. Being very focused in the wide and broad software industry, VISUAL has been able to continually offer innovative, superior and comprehensive Human Resources System solution that meets the growing demands of human resources practitioners. Our extensive and reliable flexHR® system has a proven record of 31+ years of servicing customers. Today, we have more than 1,000 corporate clients, servicing customers of a total staff force of 600,000+ spread across Malaysia, Singapore, Indonesia, and the Philippines.