Digital Marketing (Performance)

Digital Symphony; Selangor; On-site; MYR 150,000 - 200,000; Full time

Job summary

A leading digital marketing agency in Malaysia is seeking a Performance Marketing ninja to lead campaigns from concept to execution. The ideal candidate should have a strong grasp of digital marketing platforms and strategies, along with proven experience in various digital marketing channels. This role involves analysing campaign performance and optimising strategies for success.

Qualifications

• Proven experience in digital marketing and media buys.
• Fresh grads with excellent academic records are welcomed.
• Experience in optimising landing pages and user funnels.

Responsibilities

• Plan and execute all performance marketing campaigns.
• Strategise omni-channel campaigns to meet client objectives.
• Measure and report performance of all digital marketing campaigns.
• Optimise spend and performance based on insights.

Skills

Digital marketing

Analytics

Creative strategy

SEO/SEM

Data-driven thinking

Education

BS/MS degree in marketing or a related field

Tools

Google Analytics

Facebook Manager

Google Adwords

LinkedIn Ad Manager

Job description

We're looking for a Performance Marketing ninja who has a strong grasp of current paid marketing platforms and strategies to lead integrated digital marketing campaigns from concept to execution. This role involves analysing campaign data, aligning client objectives, assisting with media planning, and executing paid digital marketing strategies. This includes multi-chanel digital media buys, lead generation, campaign performance monitoring, optimisation and reporting.

Responsibilities

• Plan and execute all performance marketing campaigns, including SEM, marketing database, email, social media, search and display advertising campaigns
• Strategise omni-channel campaigns to meet client business objectives including lead generation, conversions and awareness
• Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
• Identify trends, formulate insights, and optimise spend and performance based on the insights gathered
• Brainstorm new and creative growth strategies for digital led campaigns
• Plan, execute, and measure experiments and conversion tests
• Collaborate with internal teams to create web, mobile and social integrated solutions
• Utilise strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
• Instrument conversion points and optimise user funnels
• Collaborate with agencies and other vendor partners
• Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate

Requirements

• BS/MS degree in marketing or a related field
• SPM (or equivalent) distinction (A) in Mathematics at minimum
• Proven working experience in digital marketing and digital media buysis a plus
• Fresh grads with excellent academic record and attitude are welcomed
• Demonstrable experience leading and managing SEM, marketing database, email, social media and/or display advertising campaigns
• Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
• Experience in optimising landing pages and user funnels
• Experience with A/B and multivariate experiments
• Solid knowledge of website analytics tools (e.g., Google Analytics & Heat Map tools)
• Working knowledge of ad serving tools (e.g. Facebook Manager, Google Adwords, LinkedIn Ad Manager and other Ad serving networks)
• Experience in setting up and optimising paid digital campaigns.
• Strong analytical skills and data-driven thinking
• Up-to-date with the latest trends and best practices in online marketing and measurement