Digital Marketing Manager

NewBubs Confinement Pte Ltd; Johor Bahru; Remote; MYR 100,000 - 150,000; Full time

Job summary

A premium postpartum care provider is seeking a Digital Marketing Manager to lead digital initiatives targeting Singapore's market. The role involves developing and executing marketing strategies, managing campaigns, and generating leads. Ideal candidates will have at least 7 years in digital marketing, especially with B2C brands. This is a full-time remote position based in Malaysia, offering competitive salary and opportunities for professional growth.

Benefits

Competitive salary package

Professional development opportunities

Flexible working hours

Performance-based incentives

Qualifications

• Minimum 7 years of digital marketing experience specifically with B2C service brands.
• Proven track record in managing paid advertising campaigns.
• Strong experience in organic social media marketing and community management.

Responsibilities

• Develop and execute digital marketing strategies for Singapore market.
• Manage and optimize paid advertising campaigns across multiple platforms.
• Create marketing content that resonates with expectant and new mothers in Singapore.

Skills

Digital marketing experience

Paid advertising campaign management

Organic social media marketing

Marketing analytics tools

Written and verbal communication in English

Project management and organizational abilities

Tools

Google Ads

Facebook Ads

Google Analytics

Job description

Company: NewBubs Confinement (Singapore based)
Location: Remote (Malaysia-based candidates)
Employment Type: Full-Time
Department: Marketing
Reports to: Chief Marketing Officer (CMO)

NewBubs Confinement is Singapore's premier postpartum care provider, dedicated to supporting new mothers during their precious confinement period. We connect families with highly skilled and experienced confinement nannies who provide comprehensive care for both mother and newborn. As one of the largest and most trusted agencies in Singapore's market, we're expanding our reach to serve even more families with our premium postpartum care services.

Position Overview

We are seeking an experienced Digital Marketing Manager based in Malaysia (Remote) to join our growing team remotely and drive our digital marketing initiatives. This role will be instrumental in expanding our market presence through strategic digital channels, working closely with our Singapore-based Chief Marketing Officer (CMO) to establish robust tracking and reporting frameworks that will set the foundation for our continued growth and success.

Key Responsibilities

Develop and execute comprehensive digital marketing strategies across paid advertising and organic social media channels

Manage and optimize paid advertising campaigns across multiple platforms (Google Ads, Facebook Ads, Instagram, etc.)

Create and implement organic social media strategies to build brand awareness and community engagement

Drive lead generation and customer acquisition through digital channels targeting Singapore market

Analytics & Performance Management

Collaborate closely with the CMO to develop comprehensive tracking and reporting frameworks

Establish KPIs and measurement protocols for all digital marketing activities

Analyze campaign performance data to optimize marketing spend and improve ROI

Provide regular insights and recommendations based on data analysis

Create detailed performance reports for Singapore-based leadership team

Content & Campaign Development

Develop compelling marketing content that resonates with expectant and new mothers in Singapore

Create campaign strategies that highlight the value of professional confinement care

Ensure all marketing materials align with brand guidelines and messaging

Coordinate with creative teams for visual content development

Adapt content for Singapore market preferences and cultural nuances

Market Expansion Support

Identify new digital marketing opportunities to support business expansion in Singapore

Research and analyze competitor strategies and market trends in Singapore's confinement care industry

Develop targeted campaigns for different market segments within Singapore

Support new service launches through digital marketing initiatives

Required Qualifications

Minimum 7 years of digital marketing experience specifically with B2C service brands

Proven track record in managing paid advertising campaigns (Google Ads, Facebook/Instagram Ads, etc.)

Strong experience in organic social media marketing and community management

Expertise in marketing analytics tools (Google Analytics, Facebook Analytics, etc.)

Demonstrated ability to develop and implement tracking and reporting frameworks

Technical Skills

Proficiency in digital marketing platforms and tools

Experience with marketing automation platforms

Strong analytical skills with ability to interpret data and provide actionable insights

Knowledge of SEO/SEM best practices

Soft Skills

Excellent written and verbal communication skills in English

Strong project management and organizational abilities

Creative problem-solving skills

Ability to work independently in a remote environment

Collaborative mindset with experience working closely with senior leadership

Cultural sensitivity and understanding of Singapore market dynamics

Preferred Qualifications (Good-to-haves)

Personal experience as a mother - understanding the postpartum journey and challenges new mothers face

Experience marketing to Singapore or Southeast Asian markets

Experience in healthcare, wellness, or family services industries

Knowledge of Singapore's maternity and childcare market

Experience with influencer marketing and partnership development

Certification in Google Ads, Facebook Blueprint, or similar platforms

What We Offer

Competitive salary package in SGD commensurate with experience

Full-time remote working arrangement from Malaysia

Opportunity to make a meaningful impact on families' lives during a crucial time

Professional development and growth opportunities

Collaborative and supportive team environment

Work-life balance that understands the needs of working parents

Performance-based incentives and bonuses

Exposure to Singapore's premium service market

Working Arrangements

Remote work from Malaysia with occasional virtual meetings during Singapore business hours

Flexible working hours with core collaboration time overlap

Regular video conferences with Singapore-based CMO and team

Quarterly performance reviews and strategy sessions

Application Process

To apply, please submit:

• Updated resume/CV
• Cover letter explaining your relevant experience and why you're passionate about supporting new mothers
• Portfolio of successful digital marketing campaigns (B2C service brands preferred)
• Expected salary range (in SGD)

Start Date: ASAP

NewBubs Confinement is an equal opportunity employer committed to diversity and inclusion. We particularly encourage applications from candidates who understand the unique needs of new mothers and families.

Ready to help us expand our mission of supporting Singapore families during their most precious moments? Apply today!