Digital Marketing Manager

Leith Marketing; George Town; On-site; MYR 80,000 - 120,000; Full time

Job summary

A leading marketing firm in Penang, George Town is seeking an experienced Digital Marketing Manager to lead their digital marketing team. This role involves developing comprehensive strategies to increase brand awareness and engagement while managing successful campaigns across multiple platforms. The ideal candidate has 3–5 years in digital marketing with proven team leadership skills. This opportunity offers a chance to work in a dynamic environment focused on innovation and growth.

Qualifications

• 3–5 years of experience in digital marketing.
• 1–2 years in a managerial or team lead role preferred.
• Proven track record in managing successful digital campaigns.

Responsibilities

• Lead and support the digital marketing team.
• Develop and implement digital marketing strategies.
• Monitor campaign performance and adjust as necessary.

Skills

Leadership

Digital marketing strategy

Communication

Project management

Team collaboration

Education

Bachelor’s degree in Marketing or related field

Job description

Job Scope

• Lead, supervise, and support the digital marketing team.
• Develop and implement comprehensive digital marketing strategies to increase brand awareness, engagement, and conversions.
• Plan monthly/quarterly marketing calendars, campaigns, and content directions across all digital platforms.
• Monitor and adjust campaigns based on performance analytics.
• Guide marketers, designers, and video editors to align content with brand voice and campaign objectives.
• Oversee content creation and provide final approval before publishing.
• Prepare monthly performance reports with insights and recommendations.
• Identify opportunities for improvement and adjust strategies accordingly.
• Oversee content updates, landing pages, and CRO (conversion rate optimization).
• Stay updated with the latest digital trends, tools, and best practices.
• Experiment with new platforms or marketing techniques to improve results.

Qualifications

• Bachelor’s degree in Marketing, Business, Communications, or a related field.
• Minimum 3–5 years of experience in digital marketing, having at least 1–2 years in a managerial or team lead role is an advantage.
• Proven track record in managing successful digital campaigns across multiple platforms.
• Ability to lead, mentor, and motivate a marketing team.
• Excellent communication and interpersonal skills.
• Strong project management and organizational abilities.