Digital Marketing Lead: Strategy&Social Analytics (Remote)

Pitrees; Kuala Lumpur; Hybrid; MYR 60,000 - 90,000; Full time

Job summary

Pitrees in Kuala Lumpur is seeking a Digital Marketing Lead to develop and execute our digital strategy. You will manage all digital channels and oversee social media activities from planning to execution, shaping content, and driving engagements.

You will conduct market and audience research, monitor trends, and share analytics-driven insights with the management team to optimize campaigns. Hybrid work in Kuala Lumpur is available.

Qualifications

• Diploma/Professional/Degree in Marketing or Digital Marketing required.
• At least 3 years of relevant industry experience.
• Proficiency in digital/social media marketing, Adobe Photoshop, and basic video editing.

Responsibilities

• Plan and implement overall digital marketing strategy.
• Manage all digital marketing channels.
• Oversee the company’s social media accounts.
• Plan, manage and improve digital contents.
• Conduct research on market trends, brand’s audiences and competitors to drive engagements.
• Analyze digital marketing analytics reports and share insights with the management team to develop optimization plans.
• Monitor competition and provide suggestions for improvement.

Skills

Digital/Social Media Marketing

Adobe Photoshop

Video editing

Education

Diploma / Professional / Degree Certificate in Marketing / Digital Marketing or equivalent

Job description

Pitrees in Kuala Lumpur is seeking a Digital Marketing Lead to develop and execute our digital strategy. You will manage all digital channels and oversee social media activities from planning to execution, shaping content, and driving engagements.

You will conduct market and audience research, monitor trends, and share analytics-driven insights with the management team to optimize campaigns. Hybrid work in Kuala Lumpur is available.