Digital Marketing Executive

Iklim Prima Sdn Bhd; Selangor; On-site; MYR 200,000 - 250,000; Full time

Job summary

A dynamic educational company in Selangor is seeking a passionate Digital Marketing Executive with expertise in copywriting and email marketing. This role involves planning and executing high-converting email campaigns, compelling content creation, and managing subscriber lists. Ideal candidates should possess a diploma or degree in related fields and have strong written English skills. Familiarity with WordPress and email marketing tools is essential. New graduates with impressive writing samples are also encouraged to apply.

Qualifications

• Excellent written English with strong grammar and clarity.
• Proven interest in copywriting and email marketing.
• Experience with content management systems like WordPress.

Responsibilities

• Plan and execute high-converting email campaigns.
• Create compelling subject lines and body copy.
• Manage email subscriber lists and performance metrics.

Skills

Copywriting

Email marketing

Digital storytelling

SEO best practices

Data analysis

Brand voice maintenance

Education

Diploma / Degree in Marketing or related fields

Tools

WordPress

Email marketing tools

Job description

We are looking for a creative and performance-driven Digital Marketing Executive who is passionate about copywriting, storytelling and email marketing. This role is critical in driving Excel Academy’s course registrations through high-converting email campaigns, persuasive content and creative digital storytelling.

If you love crafting subject lines that get opened and emails that convert readers into customers, you will thrive here.

Key Responsibilities

• Plan, write and execute high‑converting email campaigns for public workshops, corporate training programmes, promotions, launches and follow‑ups.
• Create compelling subject lines and email body copy.
• Manage email subscriber lists, segmentation and scheduling.
• Track performance metrics (open rate, CTR, conversions) and continuously improve content based on data.
• Write persuasive copy for website pages, landing pages, blogs, social media captions, ads and promotional posts.
• Maintain consistent brand voice across all platforms.
• Update and manage the company website (WordPress).
• Apply SEO best practices to improve content visibility.
• Maintain and update event listings on the website, Facebook, Eventbrite and other platforms.
• Assist in planning integrated digital campaigns.
• Assist in creating marketing visuals and short videos for ads and campaigns.
• Respond professionally to enquiries from email, website and social media platforms.
• Prepare weekly digital marketing performance reports.
• Analyse results and suggest improvements for email and content campaigns.

Requirements

• Diploma / Degree in Marketing, Mass Communication, Multimedia, Business or related fields.
• Excellent written English — strong grammar, clarity and persuasion skills.
• Proven interest in copywriting and email marketing.
• Experience with WordPress or similar CMS.
• Familiar with email marketing tools, social media platforms and digital content workflows.
• Creative mindset with basic graphic design or video editing skills as an advantage.
• Junior Executive / Fresh Graduates with strong writing samples are encouraged to apply.