Digital Marketing Executive

Red Dragonfly Training Sdn Bhd; Puchong; On-site; MYR 45,000 - 70,000; Full time

Job summary

An education services provider in Puchong seeks a Sales and Marketing Executive with a Bachelor’s degree. This role involves developing marketing strategies, managing social media, and generating leads for daycare and tuition services. Candidates should have 3-5 years of experience in sales and marketing, preferably in education, and fluency in Mandarin and English. Benefits include EPF, SOCSO, annual leave, and health insurance.

Benefits

EPF

SOCSO

Annual Leave

Medical Leave

Health Insurance

Qualifications

• 3-5 years of experience in sales and marketing, preferably in the education industry.
• Experience developing and executing marketing campaigns across various platforms.
• Strong ability to generate leads and convert them into sales opportunities.

Responsibilities

• Develop and implement marketing strategies to promote daycare and tuition services.
• Conduct market research to inform campaigns and sales initiatives.
• Create engaging marketing materials to attract potential customers.
• Manage social media presence and analyze performance metrics.

Skills

Sales principles understanding

Event planning and management

Graphic design skills

Social media marketing

Market research proficiency

Bilingual communication (Mandarin and English)

Education

Bachelor’s degree in Marketing, Business Administration, or related field

Tools

Customer Relationship Management (CRM) systems

Job description

Red Dragonfly Training Sdn Bhd – Puchong New Village

Requirement

• Bachelor’s degree in Marketing, Business Administration, or a related field is required.
• Minimum of 3-5 years of experience in sales and marketing, with experience in the education industry preferred.
• Experience developing and executing social media marketing campaigns across various platforms (Facebook, Instagram, Xiaohongshu, Douyin, etc.).
• Basic knowledge and understanding of brand marketing.
• 3-5 years of experience in graphic design and visual design, with the ability to create visually appealing marketing materials.
• Ability to plan and manage events, including logistics, promotion, and post-event analysis.
• Strong understanding of sales principles and techniques, with a track record of achieving sales targets.
• Proficient in market research, with the ability to identify trends, customer needs, and the competitive landscape.
• Solid understanding of brand principles, with experience in building and maintaining brand image.
• Experience managing social media presence, including content creation, community engagement, and performance tracking.
• Proficient in using Customer Relationship Management (CRM) systems to manage customer interactions and track leads.
• Experience developing and implementing digital marketing strategies, including Search Engine Optimization (SEO), Search Engine Marketing (SEM), and email marketing.
• Ability to generate leads through various marketing channels and convert them into sales opportunities.
• Strong communication skills, both written and verbal, with the ability to effectively convey ideas and information.
• Fluent in Mandarin and English, with excellent written and verbal communication skills in both languages.
• Ability to develop and implement effective sales strategies to achieve company revenue goals.
• Experience analyzing marketing data and generating reports to measure campaign effectiveness and ROI.

Responsibility

• Develop and implement comprehensive sales and marketing strategies to promote Red Dragonfly Educare's daycare and tuition center services, aligning with the company's overall business objectives.
• Conduct thorough market research and analysis to identify target audiences, market trends, and competitive landscape, providing insights to inform marketing campaigns and sales initiatives.
• Plan, execute, and manage marketing campaigns across various channels, including social media, digital platforms, events, and traditional media, ensuring consistent branding and messaging.
• Create engaging and visually appealing marketing materials, including brochures, flyers, website content, and social media posts, utilizing graphic design skills to enhance brand image and attract potential customers.
• Manage and optimize the company's social media presence, creating and curating content, engaging with followers, and analyzing performance metrics to improve reach and engagement.
• Organize and coordinate events, such as open houses, workshops, and community outreach programs, to generate leads, build brand awareness, and foster relationships with prospective parents and students.
• Implement and manage a CRM system to track leads, manage customer interactions, and analyze sales performance, ensuring effective customer relationship management and sales process optimization.
• Generate and qualify leads through various marketing activities and sales initiatives, converting them into enrolled students and achieving sales targets.
• Build and maintain strong relationships with existing customers, addressing their inquiries, resolving issues, and ensuring customer satisfaction to foster loyalty and positive word-of-mouth referrals.
• Prepare and present regular sales and marketing reports, analyzing key performance indicators (KPIs) and providing recommendations for improvement.

Benefits

• EPF
• SOCSO
• Annual Leave
• Medical Leave
• Health Insurance