Digital Marketing Coordinator

MSI; Petaling Jaya; On-site; MYR 100,000 - 150,000; Full time

Job summary

A leading technology company in Malaysia is seeking a Digital Marketing Specialist to manage social media, oversee digital advertising, and support e-commerce efforts. The ideal candidate will have experience in creating engaging content and analyzing market trends. This role involves collaboration with various teams and requires strong skills in digital marketing and reporting.

Qualifications

• Experience in managing social media platforms and campaigns.
• Knowledge of digital advertising metrics and performance analysis.
• Ability to generate creative content tailored to local markets.

Responsibilities

• Plan and publish updates across social media channels.
• Manage ad accounts and optimize campaign performance.
• Maintain website content and collaborate on e-commerce activities.
• Monitor and analyze competitor marketing activities.
• Prepare comprehensive reports on marketing performance.

Skills

Social media content creation

Digital advertising management

Market analysis

SEO optimization

Collaboration

Job description

About MSI

MSI is a world leader in gaming, content creation, business & productivity and AIoT solutions. Bolstered by its cutting-edge R&D capabilities and customer-driven innovation, MSI has a wide-ranging global presence spanning over 120 countries. Its comprehensive lineup of laptops, graphics cards, monitors, motherboards, desktops, peripherals, servers, IPCs, robotic appliances, and vehicle infotainment and telematics systems are globally acclaimed. Committed to advancing user experiences through the finest product quality, intuitive user interface and design aesthetics, MSI is a leading brand that shapes the future of technology.

Social Media Management

• Plan, create, and publish weekly updates across MSI Malaysia’s social media channels (Facebook, Instagram, TikTok, etc.).
• Generate creative ideas and produce local social media content tailored to the Malaysian market.
• Monitor social media engagement and prepare weekly reports on performance and insights.
• Lead brainstorming sessions for fresh social content ideas to keep the brand relevant and engaging.

Digital Advertising & Budget Management

• Manage META Ads accounts, including META CPAS campaigns, ensuring effective budget allocation and control.
• Monitor ad performance daily, analyze key metrics, and optimize campaigns to maximize ROI.
• Coordinate with external agencies or platforms to enhance campaign reach and effectiveness.

E-commerce & Website Content

• Maintain and update website content, including product listings, landing pages, and promotional banners.
• Ensure product information is accurate, up-to-date, and optimized for SEO and user experience.
• Collaborate with e-commerce teams to support sales promotions and campaigns on platforms like Shopee and Lazada.

Sales Promotion Support

• Follow up on ongoing sales promotions and campaigns to ensure smooth execution and timely delivery.
• Assist in coordinating offline marketing activities and events as needed.

Market & Competitor Analysis

• Monitor competitor digital marketing activities and consumer trends in the Malaysian consumer electronics market.
• Provide regular insights and recommendations to improve MSI’s marketing strategies.

Reporting & Documentation

• Prepare comprehensive weekly and monthly reports covering social media performance, ad campaigns, budget usage, and market analysis.
• Maintain organized records of marketing assets, campaign results, and promotional materials inventory.

Cross-functional Collaboration

• Work closely with the Marketing Manager and other departments to align digital marketing efforts with overall business objectives.
• Support ad hoc marketing projects and tasks as assigned.