Digital Marketing Campaign Specialist

TDCX; Kuala Lumpur; On-site; MYR 100,000 - 150,000; Full time

Job summary

A leading BPO company in Kuala Lumpur is seeking a candidate to manage and optimize advertisement campaign components, implement strategies, and create performance reports. The ideal candidate should possess a Bachelor's degree, strong communication skills, and a passion for sales and online marketing. This is a great opportunity in a dynamic work environment with attractive remuneration and benefits.

Benefits

Attractive remuneration

Comprehensive medical coverage

World-class workspaces

Engaging activities and recognition programs

Learning and development plans

Flexible working arrangements

Qualifications

• Preferable with 2 years of experience in the related field; fresh graduates encouraged to apply.
• Ability to learn and adapt to new systems.
• Good communication skills for creative solutions.

Responsibilities

• Manage and optimize existing advertisement campaign components.
• Help create and implement campaign strategies.
• Create performance reports with recommendations for improvements.
• Track funds in account and maintain conversion.
• Implement new technologies to enhance SEM efforts.

Skills

Strong communicative skills

Passionate about sales

Interest in online marketing

Computer proficiency

Excellent verbal and written communication skills in English

Education

Bachelor's Degree in any field

Job description

Do you aspire for a rewarding career that lets you do more and achieve more? Unleash your full potential at work with TDCX, an award‑winning and fast‑growing BPO company.

Work with the world's most loved brands and be with awesome, diverse people. Be home, belong, and start your journey to #BeMore!

Top Reasons to work with TDCX

• Attractive remuneration, great perks, and performance incentives
• Comprehensive medical, insurance, or social security coverage
• World‑class workspaces
• Engaging activities and recognition programs
• Strong learning and development plans for your career growth
• Positive culture for you to #BeMore at work
• Easy to locate area with direct access to public transport
• Flexible working arrangements
• Be coached and mentored by experts in your field
• Join a global company, winner of hundreds of industry awards

What is your mission?

• Manage and optimize existing Advertisement campaign components including Ad Copy, Bid Prices, Cost per Conversion, Cost per Click, Keyword Research, etc.
• Help create and implement campaign strategies including keyword research and analysis.
• Create performance reports with recommendations for improvements.
• Track funds in account and maintain conversation.
• Implement new technologies automation capabilities that enhance SEM efforts.
• Perform any other duties and responsibilities assigned by management within your category of employment and for effective implementation, maintenance and continual improvement of the Quality Management System of TDCX.

Who are we looking for?

• Candidate must possess at least a Bachelor's Degree in any field.
• Preferable with 2 years of working experience in the related field; fresh graduates are encouraged to apply.
• Has strong communicative skills and a flair for selling creative market solutions.
• Passionate about sales and has a genuine interest for online marketing.
• Comfortable working with computers and the ability to learn and adapt to new systems.
• Excellent verbal and written communication skills in English and the language of supporting market.

Who is TDCX?

Singapore‑based TDCX is a global business process outsourcing (BPO) leader, offering advanced customer experience (CX) solutions, sales and digital marketing services, and content moderation. It caters to industries such as digital advertising, social media, e‑commerce, fintech, gaming, healthtech, media, technology, and travel & hospitality.

TDCX's smart, scalable approach—driven by innovation and operational precision—positions it as a key partner for companies targeting tangible outcomes. With more than 20,000 employees across 39 locations worldwide, TDCX delivers robust coverage across Asia, Europe, and the U.S.

Visit www.tdcx.com for more info.